Portland Marketing Analytics (PortMA) | Portland, Maine

PortMA is your Event Marketing Analyst. We collect data (or take what you have collected) and transform it into meaningful status reports and campaign recaps.

 

PortMA works with your account teams to develop measurement strategies for current or future experiential campaigns.  With PortMA you can…

Deliver predictive ROI models to support business development

Organize field staff event data into clear, actionable metrics

Deploy event patron surveys to measure impact and value

Identify and develop secondary data sources for performance insights

We provide experiential marketing agency account teams with program improvement recommendations and data driven insights.

You get a turn-key custom reporting solution under your brand, a briefed account team, and Client presentation support as needed (e.g., in-person as lead, on the phone as secondary, etc.)

 

The Management Team

 

 

 

Chris Clegg, President/ Sr. Analyst

 

 

Chris leads the team, presents to Clients, and generally tries to stay out of the way.

You can read what Chris has been working on lately and follow his posts here.

Why PortMA? “I’m fascinated by the fact that numbers can predict human behavior.  It makes the abstract science.  Our common threads are what interest me.”

Profile: http://www.linkedin.com/in/christopherhclegg

Tweets at: http://twitter.com/PortMA

 

 

 

Sarah Brecknock, Research Director

 

 

As Research Director Sarah is responsible for leading the PortMA team and overseeing all research efforts and client relationships (kind of like a research overlord but a lot less menacing and a lot more fun).

You can read what Sarah has been working on lately and follow her posts here.

Why PortMA? “PortMA offers an intellectually stimulating and dynamic working environment, as well as the opportunity to work with fantastic people. The question should be, ‘Why not PortMA?’”

Profile: https://www.linkedin.com/pub/sarah-brecknock/83/664/990

 

 

 

Amy McLaughlin , Research Manager

 

 

Working with clients, Amy manages project deliverables to ensure the highest client satisfaction with PortMA’s research capabilities and expertise. Her favorite aspects include team collaboration, analysis that digs below the surface, and all things related to writing (eg. recap reports, screeners, discussion guides and surveys)

You can read what Amy has been working on lately and follow her posts here.

Why PortMA? “PortMA has a wonderful culture that enables me to stay on top of industry trends and nurture a love of helping clients address pain points through targeted, measurable research.”

Profile: https://www.linkedin.com/in/amy-mclaughlin-ab334122

 

 

 

Jennifer Pollard, Research Manager

 

 

Jenni builds and manages client relationships, creates and administers surveys, runs quantitative and qualitative analyses, and drafts and presents creative and dynamic reports.

You can read what Jenni has been working on lately and follow her posts here.

Why PortMA? “I work at PortMA because I enjoy the company’s culture and working directly with clients.  Marketing research is a fun and exciting field because it provides the perfect mix of creativity and logic.”

Profile: http://www.linkedin.com/pub/jennifer-pollard/51/52a/101

 

 

 

Jordan Lovell, Field Service Manager

 

 

Jordan oversees our data collection and analysis work.  He’s a master of all things “in the field” and can juggle Tabs on fire.  He knows more about superheroes than he’d admit and when not at PortMA you can usually find him lounging at the beach or skiing on the nearest mountain.

You can read what Jordan has been working on lately and follow his posts here.

Why PortMA? “Marketing influences more and more of what we do everyday, knowing why and how it works gives a fascinating insight into what shapes the world we live in and what it will become.”

Profile: http://www.linkedin.com/pub/jordan-lovell/51/674/28a

 

 

 

Jennifer Ryan, Office Manager

 

 

Jennifer is responsible for company back office operations, which include PortMA’s day-to-day finance, human resources, and logistics administration. When not at the office, you can bet she’s at the beach with her family or at least dreaming of somewhere sunny and warm.

Why PortMA? “I love the tight-knit community at PortMA and enjoy the responsibility of making sure that each of our employees and clients are well taken care of. I like that I have so many aspects of my job, it keeps me on my toes and lets me put my own personal stamp on what I do.”

Profile: https://www.linkedin.com/in/jenryan28

 

 


 

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