(15-Minutes of Live, Hard-hitting Content Followed by Open Forum Questions)
The monthly PortMA webinars are designed to provide both agency and brand Event Marketing industry professionals with information needed to measure their work. Each month’s topic aligns with insights we’ve gained or known points-of-pain for Event Marketers at different times during the year.
While the monthly topics are similar year over year, the content is continuously refreshed with the latest best practices and our best thinking.
Participation is free but limited. We open each webinar to the first twelve who register. Enter your email address above to be notified of the next webinar.
Measurement Design, Stakeholder Strategies
and Projecting Return-on-Investment
January – Multi-Campaign Measurement Strategies: See how companies and agencies standardize their metrics across multiple campaigns. Learn to create a measurement and reporting process that is efficient, scales easily, and delivers unique insights continuously.
February – Using Measurement to Sell Event Marketing Campaigns to your Boss or Client: Your measurement strategy is your commitment to managing a program’s success. Learn how to leverage this with your Boss or Client to build trust and shorten the time between concept and funding.
March – Projecting Event Marketing ROI with Syndicated Data for Real KPIs: Learn how agencies and brand managers use event marketing benchmarks to project return-on-investment before activations start to develop award winning programs and establish the right key performance indicators.
Venue Selection, Status Reporting,
and Managing Consumer Purchase Behavior
April – Using Syndicated Event Marketing Data for Better Venue Selection: Different types of people frequent different types of venues. This webinar will show you exactly how to know who goes where. Now you can choose the venue that will have more of the types of people you are trying to reach delivering greater impact.
May – Status Reporting Techniques. Using Field Staff Event Recap Data to Prove Value: Learn what metrics to collect from Field Staff and the best ways to collect them. This webinar will provide an overview of what to collect and how to analyze the data for high-impact, yet simple-to-produce status reports.
June – How Event Marketing Drives Consumer Purchase Behavior: This webinar will review the four stages of the typical consumer purchase decision cycle and highlight exactly how Event Marketing moves consumers through each stage. You’ll leave this webinar with a clear understanding of how to measure campaign impact.
Actionable Recap Reporting, Reporting ROI,
and The Value of Impressions
July – How to Make Event Marketing Data Actionable with Segmentation: Analysis segmentation appears on the surface to be complicated but is actually an easy-to-use analysis technique. This webinar will show you step-by-step how to use MS Excel to identify insights and deliver truly actionable recap reports.
August – Using Syndicated Data to Report on Your Program’s ROI: When you don’t have your own data, syndicated data can be a great stand-in to uncover the value of your campaign. We’ll show you how to find, organize, and report on the right data.
September – How to Count and Value Event Impressions: The impressions you generate with wrapped vehicles, signage, engagements, through digitial channels, and earned media have a real dollar value. We’ll show you how to measure and report on this value using standard industry methods customized for your individual campaigns.
Event Marketing Benchmarks, Designing a Measurement Strategy,
and Uncovering Consumer Insights
October – Next Year’s Benchmarking Syndicated Report – A Sneak Peak: Get a peek inside our Annual Event Marketing Syndicated Benchmarks Report and learn the latest Event Marketing performance trends from the previous 12 months. We’ll highlight at least two emerging trends in this webinar.
November – Designing an Event Marketing ROI Measurement Strategy: Next year’s programs are right around the corner. This webinar will prepare you by providing the information you need to design and “sell” the right measurement strategy to your boss or Client. It’s time to make big data work for you. We’ll show you how.
December – How to Uncover Consumer Insights with Your Event Marketing Data: Don’t let all of your hard work on last year’s recap collect dust. This webinar will show you how to use the data you’ve collected and the reports you’ve delivered to fine-tune next year’s campaign strategy to assure year-over-year improvements.