Portland Marketing Analytics (PortMA) | Portland, Maine

January 2010 Consumer Spend Appears Down


Snow Cars
I’ve measured typical retail sales in January to be roughly 8.3% of the year’s total take.

When compared to December (the previous month) we’d expect to see January retail sales down around 16.2%. Not as bad as you’d expect but driven by due giftcard spending. (It usually gets steadily worse and bottoms out in May then takes a U-turn in June with “Dads and Grads”).

The latest from MarketingDaily (http://bit.ly/5hst2W) reports on JD Power’s comments on January sales in the Auto industry. Things look down. We’ll see how much this is a bellwether for other sales sectors.


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