(Predict Performance, Monitor Key Metrics, and Compare Return-on-Investment)
Move beyond photos and sample counts. Transform how your brand team or agency manages event marketing programs by:
- Tracking the right data
- Comparing results to industry averages
- Comparing your ROI to best-in-class Event Marketing returns
- Building a winning campaign
Agencies use PortMA’s Event Marketing Syndication Services to design effective events, analyze results, and receive on-call expert help to drive an increasingly positive return-on-investment (ROI). And now Brand Teams can benefit from the same insight and experience!
Select Smarter Venues. Increase Campaign ROI.
PortMA’s suite of syndicated data products and services provide Brand Teams with a window into the future. This is because the best predictor of the future is the past.
Our syndicated Event Marketing benchmarks from over 100 campaigns across the industry show you how others have performed. Use our data to design effective campaigns and to benchmark your results against the industry.
If your results are lagging, our data will help you fix it. If you are above average, you’ll have the data to prove it. Our syndicated products and services enable you to manage your marketing with data driven insights and expertise.
Secure Bigger Budgets for New and Better Programs
The PortMA data will help you:
- Predict ROI of your future Event Marketing Campaigns
- Anticipate realistic sample and interaction rates per hour
- Forecast future purchase impact
- Research the most impactful industries, markets, and venues
- Model different budget levels and anticipated ROI
Armed with this information you will deliver confidence to stakeholders, establish real performance expectations, and secure current and future budgets for your programs.
Brand Teams who use these syndicated products and services can accurately predict the future ROI of their Event Marketing campaigns. They use industry-specific averages to accurately predict the total number of samples or interactions that can be completed per staffing hour. They present current industry and venue specific trends of what can be reasonably expected in terms of future purchase.
They use this to model ROI at different levels of spend and, in doing so, establish real key performance indicators, and secure budgets for new and better programs.
Select Smarter Venues for Better Consumer Targeting and Impact
- Understand performance by venue
- Discover how similar products and brands have performed
- Learn from others’ mistakes (on their dime)
- Choose more effective venues for your campaigns
These products and services provide Brand Teams insights into the performance of past industry marketing efforts by venue type (e.g., On-Premise, Boat Show, Fairs/ Festivals, Music Concert, etc.) and therefore gain a better understanding of how similar brands have performed at similar venues.
You can learn from others’ mistakes on their dime, not yours. You follow the roadmap to replicate other’s success. You make better venue decisions for your brand and route your campaign in a way that maximizes the opportunity for success.
Don’t Fly Blind. Ensure Your Success and Subscribe to PortMA’s Event Marketing Syndicated Products and Services
PortMA provides Event Marketers with a full commercial license to a powerful suite of syndicated data products and services, based on the results from over a hundred brand Event Marketing campaigns.
Read The Full List of Subscriber Benefits
Predict Campaign Performance
Tools for Planning a Successful Campaign
Campaign ROI Performance Benchmarks
Use historical campaign budgets and ROIs to uncover the best way to balance “wow” and reach.
Venue Demographic and Impact Trends
Answer questions like – Are millennial women a common demographic at boat shows? Do men 55+ frequent state fairs more often in Texas or Ohio? By looking at historical trends, you’ll have better targeting and a stronger impact.
Event Marketing Consumer Profiles and Response by Industry
Know how consumer profiles respond to brand categories under different event marketing scenarios and build a fact-based activation strategy. Shorten the path to success.
ROI Predictive Modeling Toolkit
Yes, ROI can be predicted! You can simulate program ROI before the first consumer is engaged. These simulations shorten the sales cycle and provide the evidence you need to get the budgets you need.
Field Staff Efficiency Benchmarks
Know if the activation plan is sound before the first consumer is engaged. When you have the averages, you know if the agency plan is outrageous, optimistic, fair, or under-estimated. Identify the risks before it’s too late and fix them based on the trends from over a hundred campaigns.
Monitor and Compare Key Performance Indicators
Tools to Use During the Campaign to Monitor Activity
Consumer Impact and Future Purchase Behavior Benchmarks
Will it work? Will it work enough to justify the spend? Your access to the benchmarks derived from over 240,000 consumer exit interviews will allow you to project if you’ll have enough impact to make it all worthwhile. And when things are in mid-stream you’ll know when impact is low or high to make smarter decisions.
Word-of-Mouth Benchmarks; Quantify the Viral Post-Event Activity
Your agency team might be reporting on only part of the impact. Clearly quantify the post-event word-of-mouth behavior for a complete picture of the impressions your campaign generated. No need to underreport your impressions anymore.
The Complete PortMA Event Marketing Syndicated Benchmarks Report
This report will become your go-to resource for the next 12 months. The extensive benchmarks tables will provide you with trending details by gender, age, market, venue, product price point, and industry classification. Simply put, we analyze all of the data so you won’t have to. And we put it in a format and style you can copy and paste into your own proposals, presentations, and reports all year long.
Online Data Mining at your Finger-Tips
Gain 24/7 access to an intuitive, real-time data mining tool that allows you to easily pull the latest industry trends and insights. This tool will give you the ability to validate the campaign plan and establish the right KPIs, monitor your marketing impact against industry benchmarks, and benchmark ROI against best-in-class campaigns.
Search Data by Fully Compliant SIC and NAICS Industry Classifications
The data is organized and fully compliant with SIC and NAICS industry classifications so you can be sure that how you’re looking at the data aligns with what your in-house analysts require for apples-to-apples comparisons.
Extensive Library of Templates and Industry Leading Resoures
Resources to Make Your Life Easier and Quicken Implimentation
Full, Unlimited Access to a Comprehensive Online Resource Library
Training videos, training documents, modeling spreadsheets, expert opinions and positioning documents, re-print rights to key academic papers; all of this is at your fingertips. Increase the speed by which you answer questions and deploy your measurement solutions.
Data Collection and Reporting Templates
Don’t start from scratch. Leverage what’s worked for over a hundred campaigns and download expert data collection and reporting templates. Know exactly what questions to ask field staff and consumers. And see exactly how that data is analyzed to develop insightful reporting.
Field Staff Training Guides and Instruction
Insights will only come from good data. And good data will only come when the field staff executing your program know how to collect it correctly, the first time, every time. You’ll have access to the latest Field Staff training guides and instruction to make sure you are getting good, clean data.
Continual Learning Opportunities
Full Registration to the 2017 Event ROI Summit
Every year we’ll bring together the agencies, the brands, and the analysts to discuss insights and analytics in the Event Marketing industry. Your subscription includes a full registration to this event.
Participate or Listen Silently to Monthly Support Calls
You’ll be invited to join monthly webinars that will uncover the secrets and methods used by other agencies and brands to fully and properly generate event marketing insights. This continuous learning opportunity will assure you stay on top of your field and maintain a unique expertise among your peers.
Training Videos with Transcripts and PowerPoint Downloads
Our comprehensive set of short yet powerful training videos will give you the full picture. With over 40 minutes of audio/ visuals grouped into nine powerful lessons, you’ll have a unique understanding that can be applied to all your Event Marketing initiatives. Listen and learn at your own pace. Go back as often as you need. Be the expert on how to measure event marketing.
On-Call Expert Event Marketing Analyst
And when you just need to talk to someone, your PortMA Event Marketing Analyst will be there. Just a phone call or email away. Get connected to a field data collection expert or a senior Event Marketing Analyst during normal business hours for any reason. Whether you need to find a particular document, have a quick analysis completed, or are looking for an ad-hoc report; your Event Marketing Analyst is ready and available to meet your needs.
Contact us if you are an industry software supplier and would like to discuss a reseller’s license to our raw data.
PortMA has been collecting consumer data on Event Marketing since 2010, resulting in a one-of-a-kind industry database that effectively demonstrates how and when brand-based Event Marketing generates a positive return-on-investment.