Return to course: The Metrics of Experience: Foundations of Experiential Marketing Measurement

The Metrics of Experience: Foundations of Experiential Marketing Measurement

Introduction to Experiential Marketing Measurement

C1L1: Introduction to Experiential Marketing Measurement

C1L2: Ensure Experiential Marketing KPIs are Actionable

C1L3: Three Guiding Questions for Developing Experiential Marketing KPIs

C1L4: Applying the RIV Paradigm to your Next Campaign

C1L5: Counting Target Consumer Reach

C1L6: Identifying Customers vs. Non-Customers

C1L7: Measuring Intent Where It Didn't Previously Exist

C1L8: Estimating Actual Experiential Marketing Sales

C1L9: Calculating Event ROI

C1L10: Where Do We Go From Here?

C1L8: Estimating Actual Experiential Marketing Sales

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