PortMA’s Cookies, Snacks & Candies industry category include the sampling of Candy, Cookies, Edible Cookie Dough, Ice Cream, and Snack products.
The data used for this experiential marketing benchmarks report was derived from a combination of event staff recap reporting after 339 event days and 4,885 consumer exit interviews. Roughy two million samples were distributed at these events (a mixture of wet and dry sampling) to approximately 1 million consumers.Immediate Report Benefits Purchase Package Details Report Screenshots
At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.
Data In This Report
- 339 Total Event Days
- 4,885 Total Exit Interviews
- 1 Million Live Consumer Interactions
This particular report represents activations where Cookies, Snacks & Candies brands were sampled at Destination and Intercept activations. PortMA’s Cookies, Snacks & Candies include a sampling of Candy, Cookies, Edible Cookie Dough, Ice Cream, and Snack products.