Cookies, Snacks & Candies Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

PortMA’s Cookies, Snacks & Candies industry category include the sampling of Candy, Cookies, Edible Cookie Dough, Ice Cream, and Snack products.

The data used for this experiential marketing benchmarks report was derived from a combination of event staff recap reporting after 339 event days and 4,885 consumer exit interviews. Roughy two million samples were distributed at these events (a mixture of wet and dry sampling) to approximately 1 million consumers.

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At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.

Data In This Report

  • 339 Total Event Days
  • 4,885 Total Exit Interviews
  • 1 Million Live Consumer Interactions

This particular report represents activations where Cookies, Snacks & Candies brands were sampled at Destination and Intercept activations. PortMA’s Cookies, Snacks & Candies include a sampling of Candy, Cookies, Edible Cookie Dough, Ice Cream, and Snack products.

REACH

Table of Contents

Index of Tables
Introduction to This Report
Using Benchmarks to Build Best-in-Class Experiential Marketing Campaigns
Experiential Measurement Best Practices – The Theory
Metrics And Definitions For This Report
Event Marketing Reach
Event Marketing Impact
Event Marketing Return-on-Investment
Appendix
Sample Screen Shots (Click to Expand)

INSIGHT

What You'll Receive

Comprehensive PDF Report Document

All data tables in PowerPoint format (for easy copy/paste)

12-month IP License to use PortMA’s Intellectual Property in support of your work with your own clients.

Direct access to a dedicated Account Manager for any consulting, training, or ad-hoc support needs

1-page Executive Summary for internal circulation

Contents of Report

Detailed instruction on how to use Benchmarks to build stronger experiential campaigns using evidence-based strategy

12 Consumer targeting data tables defining consumer awareness, demographic profile, and parent status benchmarks

11 efficiency data tables defining budget and engagement benchmarks

Experiential Measurement best practices road maps

5 ROI benchmarking tables segmented by a variety of industry and activation strategies

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