The data in this report is derived from PortMA’s experiential marketing evaluation research across 11,321 event days and approximately 5 million consumer interactions at fairs and festivals across the United States.
PortMA has completed over 108,000 consumer exit interviews at sponsorship marketing activations (i.e., fairs and festivals). This includes exit interviews with 3,240 Moms and 1,440 Dads.
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At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.
Data In This Report
- 11,321 Total Event Days
- 108,556 Total Exit Interviews
- 5 Million Live Consumer Interactions
This particular report represents activations where brands were activated at Fairs and Festivals. For the purposes of this report PortMA defined Fairs and Festivals as a Destination event showcasing some combination of music, food, carnival, and/ or artist collectives. These events were typically an annual occurrence lasting a few days to several weeks. This category could include amusement parks.