This report is derived from experiential activations where Pet Food & Treats brands were sampled at Destination and Intercept activations.
A total of 11,734 consumer exit interviews were completed at 731 experiential activation days. Field staff recap reports collected after each event day were combined with the consumer interviews to compile the database used for the analyses in this report.Immediate Report Benefits Purchase Package Details Report Screenshots
At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.
Data In This Report
- 731 Total Event Days
- 11,734 Total Exit Interviews
- 25,000 Live Consumer Interactions
This particular report represents activations where Pet Food & Treats brands were sampled at Destination and Intercept activations.