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Event Marketing and Customer Lifetime Value

When invited to ask us anything, one of our blog readers asked: “What do you think is the best way to calculate customer lifetime value?” Read on for my response and...

Experiential Measurement

Defining Language to Find Actionable Insights

Defining language can be surprisingly difficult. We all have our own vocabulary and can clearly communicate with one another, but if you look deeper, you might realize that sometimes...

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