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Examining field staff data from a top-line level permits a good understanding of how your experiential marketing program performed. Simple things, like total interactions or samples distributed, do a good job...

Likert scales are a great tool for event marketing research. Giving a range of response options lets you probe into exactly how people feel about your product. That being...

Not too long ago, an agency partner came to me and asked about an analysis completed by the brand team. It showed their program didn’t drive sales. They asked...

Organizing your experiential marketing data systematically within your data files can help you find issues quickly, should any problems arise during your analysis. While most issues should be discovered during the data cleaning...

I recently reviewed two recap reports in two very different industries. Each had a quality versus quantity issue related to event marketing. And this painted a rich story of...

Survey design can be a challenge, whether your survey has four questions or 40. Here are some tips to guide you through the survey construction process.     1....

Receiving information from multiple sources can be both a blessing and curse. Multiple sources lets you get data faster, and be more confident you will hit your desired sample...

Many experiential programs come to an end right around the holidays. Some extend into the new year, but traditional market research projects usually wrap up by the end of...