Impressions are a common and important field staff reporting metric in the event marketing industry. Event marketing impressions are essentially how many individuals saw your brand’s advertising at an...
Tag: event marketing reporting
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Measuring Event Impact Through Post-Event Surveys
We manage several programs that include a post-event survey to help determine changes in consumer behavior or perception of the brand. For example, we may survey consumers 30 post-event to see...
The One Reason to Not Report Event Marketing ROI
Brands want to know their ROI on event marketing. Agencies want to provide it. And this is usually a great idea. However, there is one situation where you might want...
Secondary Resources & Experiential Marketing Research
We take pride in delivering actionable insights, not just observations, to our clients. Sometimes this is easier said than done. There are times the experiential marketing data tells a...
Tools to Write Frequent Experiential Marketing Reports
PortMA has a variety of reporting strategies and delivery frequencies. Some clients like to check their performance at the mid-point and end of the programs. Others like to check more...
Event Marketing Reporting: Delivering Impactful Results
One of the most rewarding aspects of being a researcher is running analyses of event marketing reporting and converting the output into meaningful, actionable results that can be used by non-researchers....