Last year we began measuring an off-premise experiential marketing program for a ready-to-serve (RTS) spirits brand. Activations occurred in only four markets, so the program was smaller in scope...
Tag: field staff reporting
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Collecting Event Marketing Field Staff Data
We see a lot of different techniques used to collect field staff data. And we see a lot of different metrics and questions used. Let me take a second...
Best Practices for Event Research Methodology (Part 2)
Earlier in the year, I posted a blog about methodologies and the best practices Research Managers at PortMA employ when drafting one. At the end of that post, I...
Managing Event Marketing Field Staff Data
Managing event marketing field staff data is one of those tasks where the more you do it, the easier it seems. By that, I don’t mean practice makes managing...
Avoiding Bias When Projecting Event Recap Metrics
One component of experiential marketing we frequently measure is projected event metrics. Our agency clients usually have key performance indicators (KPI) that they need to reach during the program. Knowing how...
The Importance of Clean Field Staff Reporting
I know several of my co-workers have recently posted blogs about field staff reporting and the importance of keeping it clean and up-to-date. So why am I writing about...
My Awesome Experience Building a Predictive Model
Recently, I had the chance to build an awesome predictive model for a client who wants to showcase the expected inquiries and new business their client can expect to...
Reviewing Past Research: What Didn't Work Last Time?
Now that we have discovered what worked last year, it’s time to research the second key question: What can we do to improve upon last year? There were some...