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Over the past decade, I’ve seen hundreds of event marketing campaigns. For most of them, I have been in the unique position of measuring the reach, impact, and ROI of...

Getting experiential marketing event staff set-up in the field is relatively simple. There are a few steps you can take to ensure that your execution  goes off without a hitch....

Training is an interesting challenge. In an ideal world, I would get twenty minutes with each person to explain how our data collection process works and what they should...