In this industry, measuring a consumer’s propensity to buy or recommend a product is more than common, it’s a must. The majority of the surveys we work with ask...
Tag: How To Measure Marketing Performance
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Extending Your Agency Brand with Measurement
I wrote a strategy today that focused on building out a fully customized experiential measurement strategy that is unique to the one Agency and something no-one else will do....
Case Study: Travel and Tourism
The Brand ChallengeHow do you convince consumers to spend significant money on something that exists only as an experience? This was the challenge of a tourist destination with a...
How Many Responses Do I Need?
I often get asked how many survey responses you need when surveying event patrons. Yesterday I was speaking with one of our public sector Clients about this very thing....
How Do Market Research Consultants Make Insights Actionable (2 of 3) – Analyzing Data
Last week I wrote about how to organize your data to allow actionable insights to emerge. This article will discuss some ways of organizing that data once it is collected. ...
How To Measure Marketing (Article 3 of 3)
I once worked with a team of economists tasked with identifying and monitoring the economic impact of tourism for a state legislature. Their goal was to identify spending patterns among...