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Incorporating Open-Ended Feedback

Open-ended feedback from survey questions can be important for a number of reasons. The most obvious one being that you don’t know enough about consumers to give them a...

Ensuring Data Integrity (Part 1)

Panel research is a wonderful asset to event marketing. It can give you a baseline for your research, or help you to establish what aspects of a project you...

Open-Ended Responses: Tell Me What You Think

Open-ended responses have a lot of inherent utility in a survey. To start, they can be used when you don’t know enough about consumer tendencies to prepopulate a response...

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