PortMA measured an event marketing program for a spirits brand in 2015 that covered several markets in the US. The brand team executed more than 3,000 events over the...
Tag: spirits sampling
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Event Footprint Placement Makes a Difference in Experiential
Last year we began measuring an off-premise experiential marketing program for a ready-to-serve (RTS) spirits brand. Activations occurred in only four markets, so the program was smaller in scope...
Reviewing Past Research: What Worked Last Time?
We’re gearing up to launch an experiential research project on a spirits brand for which we’ve researched for the past couple of years. One of the areas we emphasize...
Using Event Marketing Field Reports to Develop Actionable Insights
We just finished reviewing a recap report internally that will go to our agency client, and then the brand team, in the next couple of days. We really dug...
Case Study: Wine and Spirits Sampling ROI
The Brand Challenge How do you prove that a low price doesn’t mean low quality? This was and is the ongoing challenge of a not too new adult beverage...