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Summary: How might one prevent interviewer bias? Regardless of the type of interview, the interviewer can create a situation where the respondent replies in a manner that reflects what...

In-depth interviews are a fun experience for experiential marketing researchers. It gives the opportunity to have an engaging conversation with a respondent without the rigidness of a quantitative survey....

Market researchers need to be critical of survey design because we’re knee-deep in it every day. DIY survey solutions have emerged as a cost-effective solution for companies to obtain...

Defining language can be surprisingly difficult. We all have our own vocabulary and can clearly communicate with one another, but if you look deeper, you might realize that sometimes...