Chris Clegg has been in the market research industry managing studies on the agency side since 1995 with a focus almost exclusively in marketing analytics and event marketing since 2005. He has designed and managed hundreds of market research studies for a cross-section of Fortune 500 brands in the U.S. and across Western Europe with a focus on quantitative research design and economic modeling.
He started his research career with George Mason University’s Northern Virginia Survey Research Laboratory. As an initial partner in the design, operations, and general management of this non-profit telephone research firm, he serviced Clients in local, state, and federal government.
Chris moved into the private sector with TARP Incorporated where he served several internal management and Client management roles including Head of Measurement/ Operations for TARP Europe.
In May of 2001, he left TARP to launch Lumen Research Associates, LLC. In December of 2003, Lumen Research was acquired by Portland Research Group. He served at Portland Research as a Senior Research Manager until December of 2005 when he joined Pierce Promotions. At Pierce he built and then facilitated the spin-off of a marketing research practice.
In January of 2010 Chris established Portland Marketing Analytics where he leads a team of market research professionals with the design, management, and delivery on over fifty commercial market research studies a year. Since establishing PortMA, Chris has designed and executed on research for over 160 brands.
Chris’s areas of expertise include: Quantitative and Qualitative Research Methods; Economic/ Statistical Analysis and Modeling; Marketing Theory and Design (online and off); Internet Application Development; Project Management; Business Re-engineering; Change Management; and CRM.