Business Analytic Methods

Close More Deals Using Experiential Marketing Benchmarks

Experiential Marketing Best Practices: Breaking Down Silos to Drive Results

Working Remote - PortMA's Tools and Approach (S1-E035-02)

Working Remote - PortMA's Tools and Approach (S1-E035-01)

Discover What You Didn't Know with Data (S1-E024-02)

Discovering What You Didn't Know with Data (S1-E024-01)

Making Better Decisions with Data Pt. 2 (S1-E010-02)

Marketing Is All About The Message (S1-E003-01)

How to Tell the Future (S1-E002)

Granularity in Benchmarks for Event Marketing

Brand Perception and Influence Starts Early – Lasts Forever!

In Marketing Is There Such a Thing as too Much Data?

Stuck in a Rut? Additional Analysis Can Possibly Break You Free

Wearing Two Hats: Perspective Matters in Efficiency

How to Use Event Marketing Benchmarks to Predict Experiential ROI

Facing Event Marketing Report Writing Anxieties: Part 2

How To Distinguish Between Category Sales and Brand Sales

Statistical Significance Versus Meaningful Significance

The Ultimate Event Recap Template

Defining Language to Find Actionable Insights

Tactical Versus Strategic Data and Reporting

Methodology Brief Development

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)

Monitoring Data Collection for Accuracy

New Product CPG and Experiential Impact

Where Event Measurement Becomes Actionable

Five Business Analytic Principles

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