Resources for Marketers

Clear Direction for More Actionable Data

Your Experiential Marketing Measurement Blueprint


Take Actions to Prove the Value of Your Next Experiential Marketing Campaign

Your events are fantastic. And you know they work. The problem is proving that they work. 

Your recap reports are beautiful but counting up impressions (and hoping no one asks how you did it) then filling a PowerPoint with photos of smiling consumers doesn’t work like it used to.  Even the sizzle reel is getting old.

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Event Impression Dollar Calculation Tool


PortMA Impression Counting and Valuation Worksheet

Download this spreadsheet and complete the fields for your campaign to get a clear count of your activation impressions translated into a dollar value.

Easy-to-follow instructions guide you through entering 9 unique fields for your individual or collective activations. The impression count and valuation then automatically updates with the true dollar value of your event impressions.

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Experiential Marketing Benchmark Reports

Video Tutorials

Experiential Marketing Measurement Crash Course

Video Length: 8 minutes 33 seconds

Start here! This 8-minute video will give you an overview of the PortMA Measurement and Benchmarking strategy. You’ll find this video will give you some context for the other videos and, really, PortMA’s overall approach to measurement.

More About PortMA Academy!