Clear Direction for More Actionable Data (Powered by PortMA)
The PortMA team has been developing industry resources since 2010, always with the same singular goal: Hold nothing back. Tell people what it is we do and, more importantly, how we do it.
PortMA provides a suite of resources on marketing analytics and measuring experiential marketing to help marketing industry professionals make better, data-informed, decisions.
Articles
Our extensive library of brief industry articles is heavily indexed for easy search and reference. The goal of each author is to make sure the reader leaves the article with a set of tools and tips they can implement today.
Recent Articles
- How Event Marketing Data Collection Efforts Can Make or Break Your Study
- How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact
- Calculating the Dollar Value of Experiential Marketing Impressions (S1-E000-04)
Podcasts Episodes
We publish the weekly podcast, “Demystifying Data.”
If you are not a podcast subscriber you can access that information here. These articles are largely derived from our experience executing quantitative market research studies. We hope you’ll find our “stories from the trenches” provide tricks and techniques you can use to put data to work for you.
Recent Episodes
- Calculating the Dollar Value of Experiential Marketing Impressions (S1-E000-04)
- How to Include Word Of Mouth Impressions (S1-E000-03)
- Calculating Accurate Mobile Impressions (S1-E000-01)