Resources for Marketers

Clear Direction for More Actionable Data

Your Experiential Marketing Measurement Blueprint

STOP FLYING BLIND

Take Actions to Prove the Value of Your Next Experiential Marketing Campaign

Your events are fantastic. And you know they work. The problem is proving that they work. 

Your recap reports are beautiful but counting up impressions (and hoping no one asks how you did it) then filling a PowerPoint with photos of smiling consumers doesn’t work like it used to.  Even the sizzle reel is getting old.

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Event Impression Dollar Calculation Tool

CALCULATE THE DOLLAR VALUE OF EVENT IMPRESSIONS

PortMA Impression Counting and Valuation Worksheet

Download this spreadsheet and complete the fields for your campaign to get a clear count of your activation impressions translated into a dollar value.

Easy-to-follow instructions guide you through entering 9 unique fields for your individual or collective activations. The impression count and valuation then automatically updates with the true dollar value of your event impressions.

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Experiential Marketing Benchmark Reports

Video Tutorials

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