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List of Benchmarking Reports Available

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

All purchases come with: 1) a full detailed industry or venue report, 2) data tables in PowerPoint format for easy transfer, 3) one page executive summary for internal circulation, and 4) a dedicated Account Manager for any ad-hoc support, analysis, or training and support needs.

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Bourbon & Whiskey Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

PortMA’s Bourbon and Whiskey category include experiential marketing activations were Bourbon, Flavored Whiskey, Rye Whiskey, Scotch, and straight Whiskey were sampled. The data in this report is derived from...

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Report Overview

No. of Events: 1,559

No. of Consumer Interviews: 13,933

No. of Consumer Interactions: 70,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Bourbon, Flavored Whiskey, Rye Whiskey, Scotch

Event Type: Nightlife

Cookies, Snacks & Candies Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

PortMA’s Cookies, Snacks & Candies industry category include the sampling of Candy, Cookies, Edible Cookie Dough, Ice Cream, and Snack products. The data used for this experiential marketing benchmarks...

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Report Overview

No. of Events: 339

No. of Consumer Interviews: 4,885

No. of Consumer Interactions: 1 Million

Industry: CPG - Food & Beverage, Foods, Cookies, Snacks, & Candy, Candy, Cookie, Edible Cookie Doug, Ice Cream, Snacks

Event Type: Multiple venue types

Grains, Pasta & Sides Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report represents activations where “Grains, Pasta, and Sides” brands were sampled at Destination and Intercept event activations. This report is based on 20,724 consumer exit interviews and 4,492...

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Report Overview

No. of Events: 4,492

No. of Consumer Interviews: 20,724

No. of Consumer Interactions: 902,000

Industry: CPG - Food & Beverage, Foods, Grains, Pasta & Sides

Event Type: Multiple venue types

Liqueur: Experiential Sampling Benchmarks (Reach, Impact, and ROI)

This report experiential marketing activations where Liqueur brands were sampled at On- and Off-Premise activations. A total of 97,000 samples were distributed. Data for the analysis in this report...

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Report Overview

No. of Events: 2,121

No. of Consumer Interviews: 12,084

No. of Consumer Interactions: 122,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Liqueur

Event Type: Nightlife

Non-Alcoholic Beverage Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

PortMA’s Non-Alcoholic Beverage category includes the sampling of Coffee & Tea, Juice & Juice Drinks, Milk, Soft Drinks, and Water brands. This report is derived from the field staff...

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Report Overview

No. of Events: 570

No. of Consumer Interviews: 11,398

No. of Consumer Interactions: 2 Million

Industry: CPG - Food & Beverage, Nonalcoholic Beverage, Coffee & Tea, Juice and Juice Drinks, Milk, Soft Drink, Water

Event Type: Multiple venue types

Personal Care Products: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

PortMA’s Personal Care Products category includes wet and dry sampling of Blades & Razors, Health & Beauty and Skin Care products. This report is based on 7,404 consumer exit...

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Report Overview

No. of Events: 364

No. of Consumer Interviews: 7,404

No. of Consumer Interactions: 2 Million

Industry: CPG - Household & Personal Care, Personal Care, Blades and Razors, Health and Beauty, Skin Care

Event Type: Multiple venue types

Pet Food & Treats: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report is derived from experiential activations where Pet Food & Treats brands were sampled at Destination and Intercept activations. A total of 11,734 consumer exit interviews were completed...

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Report Overview

No. of Events: 731

No. of Consumer Interviews: 11,734

No. of Consumer Interactions: 25,000

Industry: CPG - Household & Personal Care, Pet Care, Dog Treats, Pet Food

Event Type: Multiple venue types

Rum Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

The data for this report represents experiential marketing activations where Rum brands were sampled at On- and Off-Premise events. This report includes data from 4,443 activations and 12,447 consumer...

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Report Overview

No. of Events: 4,443

No. of Consumer Interviews: 12,447

No. of Consumer Interactions: 194,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Rum

Event Type: Nightlife

Vodka Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report represents activations where Vodka brands were sampled at On- and Off-Premise activations. Approximately 339,000 wet samples were distributed to 271,000 consumers at 4,166 experiential activation days. The...

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Report Overview

No. of Events: 4,166

No. of Consumer Interviews: 14,110

No. of Consumer Interactions: 271,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Vodka

Event Type: Nightlife

Wine Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report represents activations where Bottled Wine brands were sampled at On- and Off-Premise activations. Upwards of 2 million wet samples were distributed to 661,000 consumers at just under...

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Report Overview

No. of Events: 29,555

No. of Consumer Interviews: 43,470

No. of Consumer Interactions: 661,000

Industry: CPG - Food & Beverage, Alcoholic Beverage, Bottled Wine

Event Type: Nightlife