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List of Benchmarking Reports Available

Report Package

  • Experiential Marketing Benchmarks Report (Fully Indexed PDF)
  • Data Tables Deck (PowerPoint Document)
  • A 1-Page Executive Summary (PDF)
  • A seasoned Experiential Marketing Analyst will be assigned to your account for on-call support by email or phone.
  • 12-Month License to use the methods and techniques in your own business

Consumer Packaged Goods
Consumer Foods | Pet Food & Treats | Personal Care Products | Non-Alcoholic Beverage

Adult Beverage
Rum | Wine | Vodka | Liquor | Bourbon & Whiskey

Venue/ Event Type
In-Store Retail Sampling | Intercept Venue Activations (e.g., commuter stations, office parks, street intercepts, etc.) | Destination Venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.)

Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.

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We provide a series of free, brief training videos designed to show you exactly how to measure the ROI of your next Experiential Marketing Event.

Use Case Videos

Beverage Sampling (Non-Alcoholic): Experiential Benchmarks

This report is derived from the field staff event recaps from 570 activation days combined with 10,915 consumer exit interviews where a non-alcoholic beverage was sampled by consumers. An...

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Report Overview

Single User License: $745

No. of Events: 570

No. of Consumer Interviews: 10,915

No. of Consumer Interactions: 1,583,715

Industry: CPG - Food & Beverage, Nonalcoholic Beverage, Coffee & Tea, Juice and Juice Drinks, Milk, Soft Drink, Water

Event Type: Multiple venue types

Bourbon & Whiskey Sampling

The data in this report are derived from 13,055 consumer exit interviews conducted at 1,559 wet sampling events where a Bourbon or Whiskey brand was sampled. The data from...

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Report Overview

Single User License: $745

No. of Events: 1,559

No. of Consumer Interviews: 13,055

No. of Consumer Interactions: 273,643

Industry: CPG - Food & Beverage, Alcoholic Beverage, Bourbon, Flavored Whiskey, Rye Whiskey, Scotch, Whiskey

Event Type: Nightlife

Cookies, Snacks, & Candies Sampling – Campaign Benchmarks

This report is derived from the field staff event recaps from 339 activation days combined with 4,864 consumer exit interviews where a cookie, snack, or candy brand was sampled...

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Report Overview

Single User License: $395

No. of Events: 339

No. of Consumer Interviews: 4,864

No. of Consumer Interactions: 1,486,204

Industry: CPG - Food & Beverage, Foods, Cookies, Snacks, & Candy, Candy, Cookie, Edible Cookie Doug, Ice Cream, Snacks

Event Type: Multiple venue types

Event Sponsorship Benchmarks: Destination Venues

The data in this report are derived from 94,066 consumer exit interviews conducted at 1,947 sponsorship events held at destination venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.). The...

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Report Overview

Single User License: $395

No. of Events: 1,947

No. of Consumer Interviews: 94,066

No. of Consumer Interactions: 4.4 Million

Industry: Cross-Industry

Event Type: Destinations

Event Sponsorship Benchmarks: Intercept Venues

The data in this report is derived from 49,639 consumer exit interviews completed after an event sponsorship activation at intercept venues (e.g., commuter stations, office parks, street intercepts, etc.)....

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Report Overview

Single User License: $395

No. of Events: 8,638

No. of Consumer Interviews: 49,639

No. of Consumer Interactions: 1,836,258

Industry: Cross-Industry

Event Type: Intercepts

Food Sampling: Experiential Marketing Benchmarks

The data in this report are derived from 36,186 consumer exit interviews conducted at 6,050 events (84% Wet Sampling) where a CPG Food brand was sampled. The data from...

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Report Overview

Single User License: $2,995

No. of Events: 6,050

No. of Consumer Interviews: 36,186

No. of Consumer Interactions: 3.7 Million

Industry: CPG - Food & Beverage, Foods

Event Type: Multiple venue types

In-Store Sampling Benchmarks for Experiential Retail Marketing

This report is derived from the field staff event recaps from 8,456 activation days combined with 42,669 consumer exit interviews conducted onsite immediately after a retail experiential engagement. In-Store...

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Report Overview

Single User License: $2,995

No. of Events: 8,456

No. of Consumer Interviews: 42,669

No. of Consumer Interactions: 889,920

Industry: Cross-Industry

Event Type: Retail

Liquor Sampling

Data for the analysis in this report were collected via field staff recap reports after 2,121 experiential event days on- and off-premise. The field staff event recap data from...

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Report Overview

Single User License: $395

No. of Events: 2,121

No. of Consumer Interviews: 12,084

No. of Consumer Interactions: 209,288

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Liqueur

Event Type: Nightlife

Personal Care Product Sampling – Experiential Benchmarks

This report is derived from the field staff event recaps from 364 activation days combined with 7,400 consumer exit interviews where a personal care product brand was sampled by...

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Report Overview

Single User License: $745

No. of Events: 364

No. of Consumer Interviews: 7,400

No. of Consumer Interactions: 1,607,510

Industry: CPG - Household & Personal Care, Personal Care, Blades and Razors, Health and Beauty, Skin Care

Event Type: Multiple venue types

Rum Sampling Events – Experiential Benchmarks

This report is derived from the field staff event recaps from 4,443 activation days combined with 12,447 consumer exit interviews where a rum brand was sampled by consumers. An...

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Report Overview

Single User License: $395

No. of Events: 4,443

No. of Consumer Interviews: 12,447

No. of Consumer Interactions: 328,998

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Rum

Event Type: Nightlife

Vodka Sampling Events – Experiential Benchmarks

This report is derived from the field staff event recaps from 4,116 activation days combined with 9,270 consumer exit interviews where a vodka brand was sampled by consumers. An...

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Report Overview

Single User License: $395

No. of Events: 4,166

No. of Consumer Interviews: 9,270

No. of Consumer Interactions: 391,005

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Vodka

Event Type: Nightlife

Wine Event Sampling – Experiential Marketing Benchmarks

This report is derived from the field staff event recaps from 29,555 activation days combined with 43,470 consumer exit interviews where a wine brand was sampled by consumers. An...

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Report Overview

Single User License: $745

No. of Events: 29,555

No. of Consumer Interviews: 43,470

No. of Consumer Interactions: 2,988,480

Industry: CPG - Food & Beverage, Alcoholic Beverage

Event Type: Nightlife