The fact that dollar value is created from experiential marketing impressions isn’t in dispute. Counting and valuing these impressions is the hard part. PortMA has been tackling this challenge...
Articles
PortMA Publications
Reliable Data Collection for Live Events
In the competitive world of experiential marketing, reliable data collection is crucial for measuring event success and making data-driven decisions. One of the most cost-effective methods for gathering event...
Maximizing Reach Efficiency in Experiential Marketing
In the realm of experiential marketing, understanding and maximizing reach efficiency is crucial for the success of your campaigns. Reach efficiency is the number of consumers engaged during an...
Projecting Performance: Experiential Marketing Run-Rate
In the experiential marketing landscape, keeping a tab on your metrics is crucial. But how do you know if your program is on track? Enter a low maintenance, high...
Decoding Age Distribution in Experiential Marketing
Explore the importance of age distribution in experiential marketing. Get actionable insights into how venue selection can enhance the quality of your marketing reach. Discover how tailored marketing strategies...
Leveraging the Power of Purchase Intent (Part 2)
In Part 1 of this series, we explored how to measure purchase intent as a Key Performance Indicator (KPI) for experiential marketing. We introduced the consumer purchase cycle and...
Leveraging the Power of Purchase Intent (Part 1)
Purchase Intent plays a pivotal role in Experiential Marketing. It measures how well we assist consumers in moving through the purchase cycle, leading to revenue-generating behaviors. This blog post...
The Ultimate Onsite Event Survey Template
In the world of event marketing, understanding and measuring the impact of your campaign is a vital component to measuring your return on investment (ROI). Standardizing onsite data collection...
Unlocking Engagement: The Secret to Measuring Event Marketing Interactions
In event marketing, standardizing interaction metrics is the key to comparing events “apples to apples”. Standardizing interaction metrics across events allows for accurate comparisons, revealing true engagement levels. Utilizing...
Visual Impact of Trucks in Traffic Study (Staley, 1977)
The Published Study Behind “Impressions per Vehicle Mile” Now Available to PortMA Toolkit Subscribers. The source of the often-sited 101 impressions generated per all-purpose vehicle miles. Great for soundbites...
Working Remote – PortMA’s Tools and Approach (S1-E035-02)
Part One of this blog focused on tools to make remote working easier. In Part Two, we focus a little more on the approach we take at PortMA to...