Event Marketing Metrics

Maximizing Reach Efficiency in Experiential Marketing

Projecting Performance: Experiential Marketing Run-Rate

Decoding Age Distribution in Experiential Marketing

Leveraging the Power of Purchase Intent (Part 2)

Leveraging the Power of Purchase Intent (Part 1)

The Ultimate Onsite Event Survey Template

Unlocking Engagement: The Secret to Measuring Event Marketing Interactions

Fixing Common Field Staff Performance Issues (S1-E034-02)

Fixing Common Field Staff Performance Issues (S1-E034-01)

How to Measure and Manage Cost per Engagement (S1-E018-02)

How To Measure and Manage Cost per Engagement (S1-E018-01)

What Are The Best Event Survey Questions? (S1-E017-02)

What Are The Best Event Survey Questions? (S1-E017-01)

What Questions Should I Ask of Field Staff? (S1-E016-02)

Build A Marketing Strategy with Brad Wirz Pt. 2 (S1-E008-02)

Building A Marketing Strategy with Brad Wirz Pt. 1 (S1-E008-01)

Sample Size Is Important

How to Include Word Of Mouth Impressions (S1-E000-03)

Calculating Accurate Mobile Impressions (S1-E000-01)

Onsite Impression Counting Methods (S1-E000-02)

Granularity in Benchmarks for Event Marketing

Using Surveys to Measure Experiential Marketing Campaigns

Event Marketing Insights May Come Down to the Finest Detail

Event Marketing ROI Measurement Model and Benchmarks

Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)

What Exactly is Brand Advocacy in Experiential Marketing?

Wearing Two Hats: Perspective Matters in Efficiency

What is an Event Marketing Impression?

Measuring Event Impact Through Post-Event Surveys

Data Cleaning in Event Marketing

Experiential Marketing Impressions, Interactions, and Immersions

Taking Experiential Marketing to a New Level With Outdoor Activities

Managing Historical Experiential Marketing Data

Venue Selection in Event Marketing - A Case for State Fairs

Using Experiential Marketing Benchmarks

How to Write Experiential Marketing Recaps in Little Time

Collecting Event Marketing Field Staff Data

How Unique Venues Could Bolster Experiential Marketing

How to Launch an Event Measurement Effort

Understanding the Impact of Cause Marketing in Experiential

Modeling Return-on-Investment of In-Store Demos

Best Practices for Event Research Methodology (Part 2)

Why Should You Outsource Your Event Measurement?

What to do When Event ROI and Consumer Insights Differ

Facing Event Marketing Report Writing Anxieties: Part 1

Data Visualization With Tables

How to Determine What Samples are Giving Your Brand the Biggest Impact

Avoiding Bias When Projecting Event Recap Metrics

The Value of Employing a Research Manager Seasoned in Your Event Marketing Product’s Category

Understanding the Behavior of Retail Consumer Groups

Why 'Actual Purchase' Is The Wrong Event Marketing Metric

The Importance of Clean Field Staff Reporting

Measuring ROI With On-Site Purchases

The Path to Good Event Measurement

The Value of Measuring Event Marketing Data Year Over Year

My Awesome Experience Building a Predictive Model

Psychographic Targeting in Event Marketing - PortMA Example

Industry Trends: Event ROI Measurement 2013 vs 2014

A Couple of Thoughts on Dashboards

Time is a Factor in Event Marketing

Quality Versus Quantity in Event Marketing

What Venue Type is Best for your Sampling Program?

Ensuring Data Integrity (Part 1)

The Jack Phillips Method to Measuring Meetings and Events (An Introduction)

Reviewing Past Research: What Didn't Work Last Time?

Reviewing Past Research: What Worked Last Time?

Using Event Marketing Field Reports to Develop Actionable Insights

Event Marketing ROI Versus Predicting Event Marketing ROI

Surveying the Target Consumer: How Many is Enough?

Judging the Relevance of Survey Results

How Post-Event Surveys Inform Marketing Strategy

How Last Year's Data Collection Informs Strategy

Consumer Purchase Cycles and Event Marketing Return-on-Investment

Defining a Market in Experiential Measurement

Pilot Study - Luxury or Necessity?

How Data Trends Uncover New Insights

Measuring a Sales Funnel

Ways to Streamline Data Collection Training

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 4 of 5)

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 3 of 5)

Monitoring Data Collection for Accuracy

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 2 of 5)

Case Study: Household Fixtures Tour

A New Look at Customer Retention

The Importance of Data Consistency

Year-To-Year Impact Paints a Bigger Picture

Message to Market Match in Product Sampling

Measuring Program Success With Benchmarks

Delivering Value in a Program Recap

The Dollar Value of Experiential Marketing Impressions

How to Estimate the Dollar Value of Event Marketing Impressions

How To Estimate the Dollar Value of Event Marketing Impressions

Consumers Sampled - Start Collecting It Now!

The Importance of Hitting the Demographic Target

Response Rate Benchmarks from Post-Event Surveys

Using Post-Event Metrics to Measure Consumer Behavior

What is Actionable Event Data?

Actual Versus Intended Post-Event Behavior

Consumer Shifts

How Sampling Metrics Impact Experiential Strategy

Measuring Events Is As Much Compassion As It Is Skill

Extending Your Agency Brand with Measurement

Samples Vs. Sampled

The Importance of Hitting Your Target

How Many Responses Do I Need?

The Story Behind the Statistics

Three Keys to Successful Event Marketing Measurement

Premium Impressions

ROI on Experiential vs. Above the Line Advertising

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