Experiential Measurement

Standardizing Your Approach to Experiential Marketing Success

The Ultimate Guide to Experiential Marketing Measurement - Value (Part 2)

The Ultimate Guide to Experiential Marketing Measurement - Reach & Impact (Part 1)

Experiential Marketing Strategies for CPG Success: A Hypothetical Case Study

How to Guarantee Your Experiential Recap Report is Actionable

Reliable Data Collection for Live Events

Maximizing Reach Efficiency in Experiential Marketing

Projecting Performance: Experiential Marketing Run-Rate

Decoding Age Distribution in Experiential Marketing

Leveraging the Power of Purchase Intent (Part 2)

Leveraging the Power of Purchase Intent (Part 1)

The Ultimate Onsite Event Survey Template

Unlocking Engagement: The Secret to Measuring Event Marketing Interactions

Fixing Common Field Staff Performance Issues (S1-E034-02)

Fixing Common Field Staff Performance Issues (S1-E034-01)

Setting KPIs That Won't Get You In Trouble (S1-E023-01)

How to Measure and Manage Cost per Engagement (S1-E018-02)

How To Measure and Manage Cost per Engagement (S1-E018-01)

What Are The Best Event Survey Questions? (S1-E017-02)

What Are The Best Event Survey Questions? (S1-E017-01)

Why We Love Maverick Clients Pt. 2 (S1-E011-02)

Why We Love Maverick Clients Pt. 1 (S1-E011-01)

Making Better Decisions with Data Pt.1 (S1-E010-01)

Using Benchmarks to Win More Business Pt. 1 (S1-E007-01)

Experiential Measurement Pt. 3 (S1-E006-03)

Experiential Measurement Pt. 2 (S1-E006-02)

Experiential Measurement Pt. 1 (S1-E006-01)

Interview with Andy Plax (S1-E004-E005)

Sample Size Is Important

How Event Marketing Data Collection Efforts Can Make or Break Your Study

How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact

How to Eliminate Interviewer Bias

Can Social Media be a Tangible Tool for Market Research?

Mean, Median, and Mode: Are they Actionable in Research?

Why You Should Add a PortMA Analyst to Your Team

Granularity in Benchmarks for Event Marketing

How to Clean Your Event Marketing Data

Applying Return-On-Activity Value to Experiential Measurement

How to Organize a Team of Remote Knowledge Workers (Article 2 of 2)

How to Organize a Team of Remote Knowledge Workers (Article 1 of 2)

Aha Moments: Rewarding for Clients and Researchers Alike

Master your Trade and Learn by Teaching

The Value of Top-Line Event Marketing Recap Reporting

Secondary Research and Experiential Marketing Analytics

The Key to Collecting Consistent Field Staff Data

Taking A Comprehensive Approach to Measurement

Tips to Keep You on Schedule While Working From Home

Couponing at an Experiential Marketing Event

Better Visualization for Event Marketing Data

Why Deliver an Event Marketing Status Report (and How to Make Your Next One Great)

The Importance of Alignment: Coordinating Consumer Segmentation, Reach and Brand Interests in Experiential Marketing

Simple Steps to Formatting Your Next Survey

Qualitative Metrics You Should Collect

Good Deeds Pay and Word of Mouth Spreads Quickly

The Purpose Behind Consumer Targeting in Event Marketing

Events Engagement: What is the Target Reach Rate Really Showing?

Three tips for Project Review and Evaluation

For Better or for Worse: Comparison in Experiential Marketing Research

Event Marketing Field Staff Metrics That Are Out of the Box

How to Measure Product Trials

How to Do a Focus Group at your Next Event (and Why)

Using Research to Measure Change and Assess Impact

Event Sampling and Purchase Intent Metric Improvement

Four Key Elements of a Successful Research Methodology

Experiential Marketing Recap in a Flash-Report

What's in a Word? A Single Word Can Make or Break Your Campaign

Using Surveys to Measure Experiential Marketing Campaigns

Event Marketing Insights May Come Down to the Finest Detail

Tips on Keeping Your Reporting Fresh

Launching a Research Project: Best Practices

Two Event Marketing Measurement Ideas to Consider

Event Marketing ROI Measurement Model and Benchmarks

Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)

Collecting Consumer Insights with Experiential

Key Performance Indicators for an Experiential Marketing Firm

Event Marketing Performance: How to Report It

Event Marketing Data Collection Can Make You or Break You

Breaking Down Experiential Marketing Field Staff Data

What to Ask in Event Marketing Post-event Surveys

Collecting Event Marketing Data in Many Markets

Scheduling In-depth Interviews for Market Research

Integrating Experiential Marketing with Impressive Results

Framing Event Marketing Value for Client and Brand Teams

Defining a Good Experiential Marketing Analytics Team

Accounting for Shifts in Event Marketing Data

Experiential Marketing and Retail Associate Surveys

Event Marketing and Venue Selection

Event Marketing Data Collection and Materials Management

Event Marketing and Innovative Consumer Touch Points

Event Marketing Consumer and the Purchase Cycle

Synthesizing Experiential Marketing Data for Actionable Insights

Treating Likert Scales in Event Marketing Research

Experiential Marketing and Fielding Post-Event Research

Experiential Measurement Example: Sample Type and Consumer Reach

Supporting the Experiential Marketing Analytics Team

Experiential Marketing and On-premise Depletion Data

Experiential Marketing Measurement Road Map

Multi-brand Surveys in Event Marketing Data Collection

Impact of A Full Experience in Event Marketing – Part II

Event Marketing and Customer Lifetime Value

Going Beyond Experiential Marketing Analytics

Assessing On-site Sales from your Event Marketing

Impact of A Full Experience in Event Marketing – Part I

Going for Deep Segmentation in Spirits Event Marketing

Auditing Sampling Staff in Event Marketing

“Analysis Paralysis” in Experiential Marketing

Organizing and Sorting Experiential Marketing Data

Impact of Couponing in Experiential Marketing

Predictive Sales Modeling in Experiential Marketing

The One Reason to Not Report Event Marketing ROI

Experiential Marketing Research & Proactive Communication

Contingency Planning in Experiential Marketing

Secondary Resources & Experiential Marketing Research

Experiential Marketing In-Depth Interviews: Drafting Discussion Guides

Sampling and On-site Sales in Experiential Marketing

Finding Work-Life Balance in Experiential Marketing Analytics

Research Terms in Experiential Marketing Analytics

Tools to Write Frequent Experiential Marketing Reports

How Leading Questions Lead to Biased Market Research

Experiential Marketing Impressions, Interactions, and Immersions

Ensuring Data Integrity – Part Two

Event Marketing Reporting: Delivering Impactful Results

Ethnography Training for Experiential Marketing Event Staff

How to Obtain a Full Count of Your Event Impressions

Equipping Experiential Marketing Event Staff With Measurement Tools

Taking Experiential Marketing to a New Level With Outdoor Activities

Gathering Experiential Marketing Intelligence That Makes You Competitive

Presenting Event Marketing Research

How to Use Event Marketing Benchmarks to Predict Experiential ROI

Managing Historical Experiential Marketing Data

Venue Selection in Event Marketing - A Case for State Fairs

Measuring Event Marketing Impact Through Post-Event Surveys

Collecting Clean and Quality Event Marketing Data

Using Experiential Marketing Benchmarks

Point A to Point B in Event Marketing Measurement

Event Footprint Placement Makes a Difference in Experiential

How to Write Experiential Marketing Recaps in Little Time

Collecting Event Marketing Field Staff Data

Dealing With Survey Length in Event Marketing

How Unique Venues Could Bolster Experiential Marketing

Questions to Include in Every Event Marketing Survey

How to Launch an Event Measurement Effort

How to Follow Up With Consumers in Event Marketing

Understanding the Impact of Cause Marketing in Experiential

How to Define Event Marketing Research Objectives

Modeling Return-on-Investment of In-Store Demos

Facing Event Marketing Report Writing Anxieties: Part 3

Gathering Consumer Feedback at Events

Discovering Consumer Attitudes Can Identify Prospective Customers

Best Practices for Event Research Methodology (Part 2)

Why Should You Outsource Your Event Measurement?

Facing Event Marketing Report Writing Anxieties: Part 2

Managing Event Marketing Field Staff Data

What to do When Event ROI and Consumer Insights Differ

Best Practices for Event Research Methodology (Part 1)

Where do Experiential Marketing Insights Come From?

Facing Event Marketing Report Writing Anxieties: Part 1

Survey Participants Playing Hopscotch

Data Visualization With Tables

How to Determine What Samples are Giving Your Brand the Biggest Impact

Measuring Customer Value In Event ROI Models

Moderating Success

Incorporating Open-Ended Feedback

Avoiding Bias When Projecting Event Recap Metrics

How To Distinguish Between Category Sales and Brand Sales

The Value of Employing a Research Manager Seasoned in Your Event Marketing Product’s Category

Quick Guidelines for Making Your Survey Design Cleaner

Understanding the Behavior of Retail Consumer Groups

Why 'Actual Purchase' Is The Wrong Event Marketing Metric

The Importance of Clean Field Staff Reporting

Holy Infographics, Batman!

On the Road Again With Survey Ethnographers

Measuring ROI With On-Site Purchases

The Path to Good Event Measurement

The Value of Measuring Event Marketing Data Year Over Year

With Great Market Research Data Comes Great Responsibility

Tips for Managing Paper Surveys

Presentation Format Can Make or Break a Market Research Report

Six Things You Can Do In Event Marketing to Increase Response

My Awesome Experience Building a Predictive Model

The Cold, Hard Facts Behind Creating a Successful Viral Marketing Campaign

Getting Some Help with Panel Research

Psychographic Targeting in Event Marketing - PortMA Example

Industry Trends: Event ROI Measurement 2013 vs 2014

A Couple of Thoughts on Dashboards

Setting Up For Success: Creating Professional Goals that Matter

Time is a Factor in Event Marketing

The Weighting is the Hardest Part: How to Make Sure Your Event Sampling is Accurately Measured

Quality Versus Quantity in Event Marketing

What Venue Type is Best for your Sampling Program?

Ensuring Data Integrity (Part 1)

Statistical Significance Versus Meaningful Significance

The Jack Phillips Method to Measuring Meetings and Events (An Introduction)

Constructing the "Perfect" Survey

Open-Ended Responses: Tell Me What You Think

Reviewing Past Research: What Didn't Work Last Time?

Marrying Your Survey Data Collection Sources

Reviewing Past Research: What Worked Last Time?

Using Event Marketing Field Reports to Develop Actionable Insights

Making the Stretch With Survey Data Collection

Measuring Member Satisfaction Goes a Long Way

Event Marketing ROI Versus Predicting Event Marketing ROI

How to Deal With Limited Demographics in Your Sample

Surveying the Target Consumer: How Many is Enough?

The Ultimate Event Recap Template

Elevating Traditional Qualitative Methods with Technology

Defining Language to Find Actionable Insights

Judging the Relevance of Survey Results

How Post-Event Surveys Inform Marketing Strategy

Tactical Versus Strategic Data and Reporting

At the Intersection of Qualitative and Quantitative Research

How Last Year's Data Collection Informs Strategy

Three Market Research Report Writing Tips

Consumer Purchase Cycles and Event Marketing Return-on-Investment

Defining a Market in Experiential Measurement

Pilot Study - Luxury or Necessity?

How Data Trends Uncover New Insights

Measuring a Sales Funnel

Building Communication Strategies that Drive Behavioral Change

Ways to Streamline Data Collection Training

Turning Bad News Into an Opportunity

The Importance of Post-Event Research

Methodology Brief Development

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)

Perceptual Mapping Pitfalls

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 4 of 5)

When a Picture is Really Worth a Thousand Words

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 3 of 5)

Monitoring Data Collection for Accuracy

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 2 of 5)

Best Practices for Project Launch

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 1 of 5)

The Metric Where Opportunity Is Hiding

Case Study: Household Fixtures Tour

A New Look at Customer Retention

The Importance of Data Consistency

Hitting the Marque With Spirits Sampling

Year-To-Year Impact Paints a Bigger Picture

Message to Market Match in Product Sampling

Keeping ROI In Perspective

Measuring Program Success With Benchmarks

Delivering Value in a Program Recap

ROI Outside the Bottle

Travel & Leisure Event Marketing Quality vs. Quantity

How To Estimate the Dollar Value of Event Marketing Impressions

Field Data Helps Read Between the Lines of Survey Results

Consumers Sampled - Start Collecting It Now!

The Importance of Hitting the Demographic Target

Response Rate Benchmarks from Post-Event Surveys

Secondary Research...Feels Like College?

Using Post-Event Metrics to Measure Consumer Behavior

What is Actionable Event Data?

Performance Goals Go Beyond Standard Metrics

Building an Agency by Doing Good Work at a Fair Price

Actual Versus Intended Post-Event Behavior

Seeing Through Consumer Bias

Consumer Shifts

How Control Groups Help Measure Impact

The PortMA Event Recap Review Process

Market Saturation

Consumer Awareness Impact on Big Ticket Purchase Intent

Recruiting and Training Ethnographers for On-Site Interviews

How Sampling Metrics Impact Experiential Strategy

New Product CPG and Experiential Impact

Training Your Team on Event Marketing ROI Benchmarks

Using Last Year's Experiential Recap to Plan Next Year's Program

Where Event Measurement Becomes Actionable

Using Research to Know What You Don't Know

Measuring Events Is As Much Compassion As It Is Skill

Purchase vs. Recommend: Which is Better?

Extending Your Agency Brand with Measurement

Predicting The Future During a Project Launch

3 Steps to Really Making Experiential Metrics Actionable

Samples Vs. Sampled

Free Lunches Do Exist in Experiental Marketing

The Importance of Hitting Your Target

Survey and Consumer Feedback Innovation

Too Soon To Tell?

Good Karma and a Sale

Case Study: Measuring An Experiential Mobile Tour

Three Keys to Successful Event Marketing Measurement

Five Business Analytic Principles

How Do Market Research Consultants Make Insights Actionable?

How Do Market Research Consultants Make Insights Actionable (2 of 3) – Analyzing Data

How To Measure Marketing (Article 3 of 3)

January 2010 Consumer Spend Appears Down

What Makes for a Good In-Store Demonstration?

Maximizing Online Marketing Results is All About Reach

Musing on Business Analytics at a Late Hour

Premium Impressions

How To Predict The Success Of A New Product Launch

ROI on Experiential vs. Above the Line Advertising

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