Marketing Insights

Standardizing Your Approach to Experiential Marketing Success

The Ultimate Guide to Experiential Marketing Measurement - Value (Part 2)

The Ultimate Guide to Experiential Marketing Measurement - Reach & Impact (Part 1)

Fostering Long-Term Experiential Marketing Success

Leverage Predictive Data for Next Year’s Experiential Marketing Strategy

Experiential Marketing Recap Reports that Drive Business Growth

How to Deliver an Actionable Experiential Marketing Report

Decoding Age Distribution in Experiential Marketing

Interview with Isaac Simpson Pt. 2 (S1-E033-02)

Interview with Isaac Simpson Pt. 2 (S1-E033-01)

Interview with Isaac Simpson Pt. 1 (S1-E032-02)

Interview with Isaac Simpson Pt. 1 (S1-E032-01)

Interview with Steve Randazzo (S1-E030-02)

Interview with Steve Randazzo (S1-E030-01)

Interview with Steve Randazzo (S1-E029-02)

Interview with Steve Randazzo (S1-E029-01)

CES 2020 with David Paull (S1-E028-02)

CES 2020 with David Paull (S1-E028-01)

CES 2020 with David Paull (S1-E027-02)

CES 2020 with David Paull (S1-E027-01)

The Future of Consumer Tech (S1-E026-02)

The Future of Consumer Tech (S1-E026-01)

Measuring Sales and Longtail Brands Pt. 1 (S1-E012-01)

Mega vs. Micro-Influencers with Brad Wirz Pt. 2 (S1-E009-02)

Mega vs. Micro-Influencers with Brad Wirz Pt. 1 (S1-E009-01)

Building A Marketing Strategy with Brad Wirz Pt. 1 (S1-E008-01)

How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact

What's in a Word? A Single Word Can Make or Break Your Campaign

In Marketing Is There Such a Thing as too Much Data?

How To Prove The Importance of Incorporating Research

Examining a Smaller Scope: Market Analysis for the Smaller Events

Event Marketing ROI Measurement Model and Benchmarks

Stuck in a Rut? Additional Analysis Can Possibly Break You Free

Know Your Customers or Kiss Them Goodbye

How to Measure the Influence of Your Communication

Data Speaks: Tell the Best Story With the Data That was Collected

Data Cleaning in Event Marketing

Collecting Consumer Insights with Experiential

Focus Group Recruiting Tips and Event Marketing

Event Footprint Placement Makes a Difference in Experiential

How to Define Event Marketing Research Objectives

Modeling Return-on-Investment of In-Store Demos

Where do Experiential Marketing Insights Come From?

The Value of Measuring Event Marketing Data Year Over Year

Six Things You Can Do In Event Marketing to Increase Response

The Cold, Hard Facts Behind Creating a Successful Viral Marketing Campaign

Psychographic Targeting in Event Marketing - PortMA Example

Time is a Factor in Event Marketing

Quality Versus Quantity in Event Marketing

What Venue Type is Best for your Sampling Program?

The Jack Phillips Method to Measuring Meetings and Events (An Introduction)

Reviewing Past Research: What Worked Last Time?

Using Event Marketing Field Reports to Develop Actionable Insights

Making the Stretch With Survey Data Collection

How to Deal With Limited Demographics in Your Sample

Surveying the Target Consumer: How Many is Enough?

The Ultimate Event Recap Template

Defining Language to Find Actionable Insights

How Post-Event Surveys Inform Marketing Strategy

Consumer Purchase Cycles and Event Marketing Return-on-Investment

Pilot Study - Luxury or Necessity?

How Data Trends Uncover New Insights

Measuring a Sales Funnel

Turning Bad News Into an Opportunity

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)

Perceptual Mapping Pitfalls

Best Practices for Project Launch

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 1 of 5)

The Metric Where Opportunity Is Hiding

Hitting the Marque With Spirits Sampling

Travel & Leisure Event Marketing Quality vs. Quantity

Field Data Helps Read Between the Lines of Survey Results

Secondary Research...Feels Like College?

Performance Goals Go Beyond Standard Metrics

Building an Agency by Doing Good Work at a Fair Price

Seeing Through Consumer Bias

The PortMA Event Recap Review Process

Market Saturation

Consumer Awareness Impact on Big Ticket Purchase Intent

Recruiting and Training Ethnographers for On-Site Interviews

Purchase vs. Recommend: Which is Better?

Predicting The Future During a Project Launch

3 Steps to Really Making Experiential Metrics Actionable

Free Lunches Do Exist in Experiental Marketing

Too Soon To Tell?

Chicken, or egg?

The Story Behind the Statistics

Five Business Analytic Principles

How Do Market Research Consultants Make Insights Actionable?

How Do Market Research Consultants Make Insights Actionable (2 of 3) – Analyzing Data

How To Measure Marketing (Article 3 of 3)

Musing on Business Analytics at a Late Hour

+ 84 Articles

Show Remaining Articles