Defining Event Marketing Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs) are essential for defining expectations and measuring campaign success. In experiential marketing, the PortMA method focuses on two KPI types: "execution performance" and "impact." Establishing these KPIs requires understanding historical benchmarks to set realistic and achievable goals. By focusing on reach efficiency, target audience engagement, consumer advocacy, and purchase behavior, you can set clear expectations and measure success effectively. Next, utilize historical benchmarks to guide planning and improve outcomes.

Execution Performance KPIs

Execution performance KPIs are crucial for evaluating how well the campaign is implemented. These benchmarks focus on two primary areas: reach efficiency and reach quality.