Syndicated Event Report: Fair & Festival Sponsorship Benchmarks

Are Your Fair & Festival Sponsorships Delivering Real ROI?

Sponsoring fairs and festivals is a big investment. But if you can’t measure success, how do you know it’s worth it?

Without clear benchmarks, sponsorship teams struggle to prove value, optimize spending, and justify budgets.

This Fair & Festival Sponsorship Benchmark Report gives you the data you need to:

Compare your sponsorship performance to industry leaders.
Justify your sponsorship budget with real data.
Optimize future event investments for higher ROI.

Download the Full Benchmark Report Now

Not ready to purchase? Download a free sample and get $500 off when you decide to upgrade.

A Clear Plan for Proving Sponsorship Success

Step 1: Download the Report

Get instant access to key benchmarks and insights.

Step 2: Take the Data Assessment

Discover where your sponsorship strategy stands and identify opportunities to improve.

Step 3: Apply Insights with Expert Guidance

Your purchase includes a free consultation with an account manager to help you put the data into action.

What’s Inside: The Sponsorship Benchmarks You Need

Most sponsorship teams guess at their impact—but you don’t have to. This report gives you hard numbers, including:

Industry Data You Can’t Get Anywhere Else:

6,225 Event Days – Across top fairs and festivals.
41,437 Consumer Exit Interviews – Real audience insights.
3.67M Consumer Interactions – See how engagement compares.
4.08M Product Samples Distributed – Benchmark sampling effectiveness.
$17.7M in Sponsorship Spend Analyzed – Compare your event budgets.
23.4M Estimated Event Attendance – Understand your potential reach.

Use this report to make smarter, data-backed sponsorship decisions. This industry-exclusive report is available for $3,900—less than the cost of a single event sponsorship mistake.

Start Using Industry Benchmarks Today

Get a Free Sample & Save $500

This Report Helps You Avoid Common Sponsorship Pitfalls

Many brands waste sponsorship dollars because they:

Invest in the wrong events – Without data, they choose sponsorships that don’t reach the right audience.

Struggle to prove value to stakeholders – Without clear benchmarks, budgets shrink and sponsorships get cut.

Fail to optimize activations – They don’t track key engagement metrics, leaving money on the table.

The Fair & Festival Sponsorship Benchmark Report helps you avoid these mistakes and make sponsorship decisions with confidence.

Limited-Time Offer: Get $500 Off the Full Report

Try Before You Buy – Download a sample report and see how these benchmarks work.

Exclusive Discount: If you decide to upgrade, use the promotional code provided to get $500 off the full report at checkout.
Normally $3,900 but for a limited time, you can get it for $2,400 with the promotional code provided after downloading the Sample Report.

Act Fast: This special offer expires!

Download the Sample Report & Claim Your Discount

What Other Sponsorship Teams are Saying

“PortMA understands how to analyze the true value of experiential marketing.”

Matt Sincaglia, VP, Strategy & Analytics at RedPeg Marketing

“Since our agency opened for business back in 2008, we’ve understood how important it is to measure the effectiveness of our programs – that’s why we’ve turned to PortMA.”

Jeff Snyder, Chief Inspiration Officer at Inspira Marketing Group

“Great communication, always prompt with timeliness, super helpful + knowledgeable, information/data provided is clear and concise and the team is always willing to walk through it with you!“

Alexandra Eischen, Connections Planning Specialist at fairlife, LLC

Get Instant Access to the Full Report

We’re Here to Help: Free Consultations Included

Sponsorship data is only valuable if you know how to use it. That’s why every purchase includes:

One-on-One Strategy Calls – A dedicated account manager will walk you through the insights and help you apply them.
The Experiential Marketing Data Assessment – Discover where your brand stands with data-driven decision-making.

You Have a Choice: Keep Guessing or Start Optimizing

Option 1: Keep making sponsorship decisions without data—and risk wasting budget.
Option 2: Get industry benchmarks, apply proven insights, and make sponsorships a powerful revenue driver.

Benchmark your performance.
Justify your sponsorship budget.
Optimize future events for better results.

Most brands spend $50,000+ on event sponsorships each year. For just $3,900, you can make sure every dollar is spent effectively. How much would it cost to keep guessing? Invest in data that drives results.

Download the Fair & Festival Sponsorship Benchmark Report Now

(Or claim your $500 discount.)

REACH

Table of Contents

Index of Tables

Table 1 – Interactions per Activation Hour
Table 2 – Interactions per Event Day
Table 3 – Cost per Interaction
Table 4 – Sampling/ Interaction Type
Table 5 – Interaction Benchmarks by Venue Type/ Industry Category
Table 6 – Cost per Event Day
Table 7 – Cost per Event Day Benchmarks by Venue Type/ Industry Category (where available)
Table 8 – Gender Prevalence Overall
Table 9 – Gender Prevalence Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 10 – Gender Prevalence Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 11 – Age/ Generation Prevalence Overall
Table 12 – Age/ Generation Prevalence Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 13 – Age/ Generation Prevalence Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 14 – Parental Status Prevalence Overall
Table 15 – Parental Status Prevalence Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 16 – Parental Status Prevalence Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 17 – Consumer Brand Awareness Overall
Table 18 – Consumer Brand Awareness Benchmarks by Gender
Table 19 – Consumer Brand Awareness Benchmarks by Generation
Table 20 – Consumer Brand Awareness Benchmarks by Parental Status
Table 21 – Consumer Brand Awareness Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 22 – Consumer Brand Awareness Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 23 – Consumer Recommend Intent/ Advocacy Overall
Table 24 – Consumer Recommend Intent/ Advocacy Benchmarks by Gender
Table 25 – Consumer Recommend Intent/ Advocacy Benchmarks by Generation
Table 26 – Consumer Recommend Intent/ Advocacy Benchmarks by Parental Status
Table 27 – Consumer Recommend Intent/ Advocacy Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 28 – Consumer Recommend Intent/ Advocacy Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 29 – Consumer Purchase Intent Overall
Table 30 – Consumer Loyalty Benchmarks by Gender
Table 31 – Consumer Purchase Intent Benchmarks by Generation
Table 32 – Consumer Purchase Intent Benchmarks by Parental Status
Table 33 – Consumer Purchase Intent Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 34 – Consumer Purchase Intent Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 35 – Current Customers/ Buyers Purchase Intent Benchmarks by Gender
Table 36 – Current Customers/ Buyers Purchase Intent Benchmarks by Generation
Table 37 – Current Customers/ Buyers Purchase Intent Benchmarks by Parental Status
Table 38 – Current Customers/ Buyers Purchase Intent Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 39 – Current Customers/ Buyers Purchase Intent Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 40 – Win-Back Consumers Purchase Intent Benchmarks by Gender
Table 41 – Win-Back Consumers Purchase Intent Benchmarks by Generation
Table 42 – Win-Back Consumers Purchase Intent Benchmarks by Parental Status
Table 43 – Win-Back Consumer Purchase Intent Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 44 – Win-Back Consumers Purchase Intent Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 45 – Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Gender
Table 46 – Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Generation
Table 47 – Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Parental Status
Table 48 – Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 49 – Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 50 – Sample Impression Benchmark Values by Media Channel
Table 51 – Word-of-Mouth Averages: People Told
Table 52 – Sample Experiential Revenue Model
Table 53 – Metrics Required for Experiential ROI Modeling
Table 54 – Derived Return-on-Investment (ROI) Benchmarks
Table 55 – Derived ROI Variation by Product Price and Event Budget
Table 56 – Derived ROI Benchmarks by Venue Type/ Industry Category (1 of 2; where available)
Table 57 – Derived ROI Benchmarks by Venue Type/ Industry Category (2 of 2; where available)
Table 58 – Direct ROI Benchmarks Overall
Table 59 – Direct ROI Benchmarks by Venue Type/ Industry Category (where available)
Table 60 – Full Database Overview: Generation Exit Interview Counts by Gender
Table 61 – Full Database Overview: Parental Status Exit Interview Counts by Gender
Table 62 – Full Database Overview: Industry and Venue Classification Counts
Table 63 – Full Database Overview: Consumer Interview Counts by Geographic Region and State

Introduction to This Report

Using Benchmarks to Build Best-in-Class Experiential Marketing Campaigns

Experiential Measurement Best Practices – The Theory

Metrics And Definitions For This Report

Event Marketing Reach

Event Marketing Impact

Event Marketing Return-on-Investment

Appendix

Full Report Screen Shots (Click to Expand)