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CPG Foods Definition

Benefits

How Does It Work

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Food Sampling: Experiential Marketing Benchmarks Report

A proven way to learn from the wins and the mistakes of your closest competitors:

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What is included in CPG Foods Category?

Bread & Bakery
Canned Goods & Soups
Condiments, Spices & Baking
Dairy, Eggs & Cheese

Frozen Foods
Grains, Pasta & Sides
Meat & Seafood
Cookies, Snacks & Candy (i.e., Candy, Cookies, Edible Cookie Dough, Ice Cream, and Snacks)

Want to lean on our expertise?

Understand your audience and enhance your ROI with a single resource that allows you to combine data and creativity like never before.

While creativity is crucial, it’s granular data that makes the difference by giving you real direction. Understanding which venues to target, crowd sizes to work with, and the event frequency will put you ahead of the competition.

Validate

Designing a winning marketing campaign is only possible when you truly understand your audience.

By using our data to see the bigger picture, you can validate your ideas before spending a dollar of your marketing budget.

You can even use it to validate third party plans from outside vendors so that you can always see where the value lies.

Communicate

Once you’ve proven your idea to yourself it’s time to take it to the key stakeholders.

Everyone knows that experiential marketing should generate a sizable return, but it’s showing that your plan will make a return that really counts.

Move beyond aspirational statements and back your approach with numbers, analytics, and historical data.

Execute

Applying your comprehensive report to your business is simple because all you have to do is follow the appropriate use case.

Imagine being able to boost your ROI before you’ve even got started by strategically negotiating better venue and sponsorship agreements.

With the right data in the palm of your hand, you’ll always be in control.

Optimize

Experiential benchmarks are not just about making predictions.

Use them to establish the right KPIs for your campaign and then manage everything on the ground to make sure you meet your targets.

Once you’ve run the campaign and seen the data, you can full assess performance and deliver an even higher ROI with your next event sponsorship.

Want a lifetime of data today?

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“PortMA understands how to analyze the true value of experiential marketing.”

Matt Sincaglia, VP, Strategy & Analytics at RedPeg Marketing

“Since our agency opened for business back in 2008, we’ve understood how important it is to measure the effectiveness of our programs – that’s why we’ve turned to PortMA.”

Jeff Snyder, Chief Inspiration Officer at Inspira Marketing Group

“Great communication, always prompt with timeliness, super helpful + knowledgeable, information/data provided is clear and concise and the team is always willing to walk through it with you!“

Alexandra Eischen, Connections Planning Specialist at fairlife, LLC

How does it work?

Report – Data – Summary

Our comprehensive report package is designed to put you in control of every stage of the event sponsorship process.

Event Days: 6,225 Food Sampling Event Days
Consumer Interviews: A Total of 41,437 Food Sampling Consumer Exit Interviews
Interactions: 3,674,516 Food Sampling Consumer Interactions
Samples: 4,077,415 Food Samples Distributed
Campaign Budgets: Over $17,727,621 in Food Sampling Marketing Spend
Attendance: Estimated 23,423,009 Food Sampling Event Venue Attendance

To make sure your creative processes never get overwhelmed by data, we’ve created three powerful resources that will tell you everything you need to know:

Executive Summary

Use our proven “Scorecard Reporting” approach to share new ideas and findings with senior management.

By being able to quickly and easily convey a whole new approach, you’ll be able to take control of the process like never before.

Benchmark Report

Dive into the details with a full description of the methodology, meaning, and context so you can see the reach, impact, and ROI trends across the industry.

Precisely what’s needed when you want to lean on a lifetime of experience.

Support/ Consultation

Go further with a dedicated analyst.

Gain even more insights from the data with a dedicated experiential marketing analyst who is always in your corner.

Your report purchase comes with four 30-minute consultations to be used for up to 6 months after purchase.

You can ask your analyst anything and everything:

One-on-One or Team Training
Sales Support/ RFP Response Assistance
Survey/ Data Collection Architecture Design
Data Dashboard Consulting/ Wire Frame Development

Data Analysis Assistance or Completion
Report Development Assistance or Completion
Client Briefing Preparation, Attendance, or Meeting Leadership

The Experts You Can Trust

Validate – Communicate – Execute – Optimize

When you want to secure a lucrative ROI that will take your brand or business to new heights, we’ll connect you with the data that makes it happen.

Everything becomes simpler when you swap guesswork for data.

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REACH

Table of Contents

Index of Tables

Table 1 – Interactions per Activation Hour
Table 2 – Interactions per Event Day
Table 3 – Cost per Interaction
Table 4 – Sampling/ Interaction Type
Table 5 – Interaction Benchmarks by Venue Type/ Industry Category
Table 6 – Cost per Event Day
Table 7 – Cost per Event Day Benchmarks by Venue Type/ Industry Category (where available)
Table 8 – Gender Prevalence Overall
Table 9 – Gender Prevalence Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 10 – Gender Prevalence Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 11 – Age/ Generation Prevalence Overall
Table 12 – Age/ Generation Prevalence Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 13 – Age/ Generation Prevalence Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 14 – Parental Status Prevalence Overall
Table 15 – Parental Status Prevalence Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 16 – Parental Status Prevalence Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 17 – Consumer Brand Awareness Overall
Table 18 – Consumer Brand Awareness Benchmarks by Gender
Table 19 – Consumer Brand Awareness Benchmarks by Generation
Table 20 – Consumer Brand Awareness Benchmarks by Parental Status
Table 21 – Consumer Brand Awareness Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 22 – Consumer Brand Awareness Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 23 – Consumer Recommend Intent/ Advocacy Overall
Table 24 – Consumer Recommend Intent/ Advocacy Benchmarks by Gender
Table 25 – Consumer Recommend Intent/ Advocacy Benchmarks by Generation
Table 26 – Consumer Recommend Intent/ Advocacy Benchmarks by Parental Status
Table 27 – Consumer Recommend Intent/ Advocacy Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 28 – Consumer Recommend Intent/ Advocacy Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 29 – Consumer Purchase Intent Overall
Table 30 – Consumer Loyalty Benchmarks by Gender
Table 31 – Consumer Purchase Intent Benchmarks by Generation
Table 32 – Consumer Purchase Intent Benchmarks by Parental Status
Table 33 – Consumer Purchase Intent Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 34 – Consumer Purchase Intent Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 35 – Current Customers/ Buyers Purchase Intent Benchmarks by Gender
Table 36 – Current Customers/ Buyers Purchase Intent Benchmarks by Generation
Table 37 – Current Customers/ Buyers Purchase Intent Benchmarks by Parental Status
Table 38 – Current Customers/ Buyers Purchase Intent Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 39 – Current Customers/ Buyers Purchase Intent Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 40 – Win-Back Consumers Purchase Intent Benchmarks by Gender
Table 41 – Win-Back Consumers Purchase Intent Benchmarks by Generation
Table 42 – Win-Back Consumers Purchase Intent Benchmarks by Parental Status
Table 43 – Win-Back Consumer Purchase Intent Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 44 – Win-Back Consumers Purchase Intent Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 45 – Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Gender
Table 46 – Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Generation
Table 47 – Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Parental Status
Table 48 – Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Venue Type/ Industry Category (1 of 2)
Table 49 – Newly Educated/ Aware Non-Customer Purchase Intent Benchmarks by Venue Type/ Industry Category (2 of 2)
Table 50 – Sample Impression Benchmark Values by Media Channel
Table 51 – Word-of-Mouth Averages: People Told
Table 52 – Sample Experiential Revenue Model
Table 53 – Metrics Required for Experiential ROI Modeling
Table 54 – Derived Return-on-Investment (ROI) Benchmarks
Table 55 – Derived ROI Variation by Product Price and Event Budget
Table 56 – Derived ROI Benchmarks by Venue Type/ Industry Category (1 of 2; where available)
Table 57 – Derived ROI Benchmarks by Venue Type/ Industry Category (2 of 2; where available)
Table 58 – Direct ROI Benchmarks Overall
Table 59 – Direct ROI Benchmarks by Venue Type/ Industry Category (where available)
Table 60 – Full Database Overview: Generation Exit Interview Counts by Gender
Table 61 – Full Database Overview: Parental Status Exit Interview Counts by Gender
Table 62 – Full Database Overview: Industry and Venue Classification Counts
Table 63 – Full Database Overview: Consumer Interview Counts by Geographic Region and State

Introduction to This Report

Using Benchmarks to Build Best-in-Class Experiential Marketing Campaigns

Experiential Measurement Best Practices – The Theory

Metrics And Definitions For This Report

Event Marketing Reach

Event Marketing Impact

Event Marketing Return-on-Investment

Appendix

Full Report Screen Shots (Click to Expand)

TEMPLATE FULL REPORT TITLE

Food Sampling: Experiential Marketing Benchmarks Report

What is included in CPG Foods Category?

Want to lean on our expertise?

Validate

Communicate

Execute

Optimize

Want a lifetime of data today?

We’re ready when you are.

“PortMA understands how to analyze the true value of experiential marketing.”

“Since our agency opened for business back in 2008, we’ve understood how important it is to measure the effectiveness of our programs – that’s why we’ve turned to PortMA.”

“Great communication, always prompt with timeliness, super helpful + knowledgeable, information/data provided is clear and concise and the team is always willing to walk through it with you!“

How does it work?

Executive Summary

Benchmark Report

Support/ Consultation

The Experts You Can Trust

REACH

Table of Contents

INSIGHT

What You'll Receive

Contents of Report

Trust the experts at PortMA