Industry Benchmark Reports

Insight

Measure, Compare, and Optimize your Event Marketing Impact

Welcome to our library of Syndicated Event Reports, designed to provide you with powerful industry benchmarks, key insights, and proven methodologies to measure and improve the impact of your experiential marketing campaigns.

Whether you are an agency, brand manager, or marketing strategist, these reports will give you data-driven insights to guide your decisions, justify investments, and refine your marketing strategies.

How It Works

  1. Choose Your Report – Browse our collection of in-depth event marketing performance reports, categorized by industry, event type, or venue type.
  2. Download & Analyze – Get instant access to comprehensive datasets, insights, and best practices.
  3. Apply Insights – Use industry benchmarks to refine your event strategies and maximize ROI.

Explore Our Reports

Featured Reports

  • Fair & Festival Sponsorship Benchmarks
    Gain data-driven insights to evaluate and enhance the ROI of your fair and festival sponsorships. This report provides industry benchmarks to compare your performance, justify budgets, and optimize future event investments.
  • Food Sampling: Experiential Marketing Benchmarks
    Discover best practices and performance metrics for food sampling initiatives. Utilize this report to benchmark your efforts, improve consumer interactions, and achieve better ROI in your food sampling programs.

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Why Use These Reports?

βœ” Instant Access to Reliable Data – No need to start from scratch; use proven benchmarks to guide your decisions.
βœ” Improve Event ROI – Understand key performance indicators and optimize your campaigns accordingly.
βœ” Enhance Client Reporting – Provide stakeholders with credible data to justify marketing spend.
βœ” Support Internal Strategy Development – Leverage insights to refine future campaign planning.

Custom Data & Consulting Services

Looking for customized insights tailored to your brand or industry? Our Managed Services team can help you collect, analyze, and integrate data for deeper performance insights.

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Full Library:
Syndicated Event Reports

Frequently Asked Questions

* How can these reports benefit me?
* What do I receive when I purchase a report?
* What industry segments are available?
* What types of venues do these reports track?
* What are the geographic segments?
* Why are these reports important?

Answers

Beverage Sampling (Non-Alcoholic): Experiential Benchmarks

This report is derived from the field staff event recaps from 570 activation days combined with 10,915 consumer exit interviews where a non-alcoholic beverage was sampled by consumers. An...

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Report Overview

Single User License: $745

No. of Events: 570

No. of Consumer Interviews: 10,915

No. of Consumer Interactions: 1,583,715

Industry: CPG - Food & Beverage, Nonalcoholic Beverage, Coffee & Tea, Juice and Juice Drinks, Milk, Soft Drink, Water

Event Type: Multiple venue types

Bourbon & Whiskey Sampling

The data in this report are derived from 13,055 consumer exit interviews conducted at 1,559 wet sampling events where a Bourbon or Whiskey brand was sampled. The data from...

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Report Overview

Single User License: $745

No. of Events: 1,559

No. of Consumer Interviews: 13,055

No. of Consumer Interactions: 273,643

Industry: CPG - Food & Beverage, Alcoholic Beverage, Bourbon, Flavored Whiskey, Rye Whiskey, Scotch, Whiskey

Event Type: Nightlife

Cookies, Snacks, & Candies Sampling – Campaign Benchmarks

This report is derived from the field staff event recaps from 339 activation days combined with 4,864 consumer exit interviews where a cookie, snack, or candy brand was sampled...

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Report Overview

Single User License: $395

No. of Events: 339

No. of Consumer Interviews: 4,864

No. of Consumer Interactions: 1,486,204

Industry: CPG - Food & Beverage, Foods, Cookies, Snacks, & Candy, Candy, Cookie, Edible Cookie Doug, Ice Cream, Snacks

Event Type: Multiple venue types

Event Sponsorship Benchmarks: Destination Venues

The data in this report are derived from 94,066 consumer exit interviews conducted at 1,947 sponsorship events held at destination venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.). The...

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Report Overview

Single User License: $395

No. of Events: 1,947

No. of Consumer Interviews: 94,066

No. of Consumer Interactions: 4.4 Million

Industry: Cross-Industry

Event Type: Destinations

Event Sponsorship Benchmarks: Intercept Venues

The data in this report is derived from 49,639 consumer exit interviews completed after an event sponsorship activation at intercept venues (e.g., commuter stations, office parks, street intercepts, etc.)....

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Report Overview

Single User License: $395

No. of Events: 8,638

No. of Consumer Interviews: 49,639

No. of Consumer Interactions: 1,836,258

Industry: Cross-Industry

Event Type: Intercepts

Food Sampling: Experiential Marketing Benchmarks

The data in this report are derived from 36,186 consumer exit interviews conducted at 6,050 events (84% Wet Sampling) where a CPG Food brand was sampled. The data from...

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Report Overview

Single User License: $2,995

No. of Events: 6,050

No. of Consumer Interviews: 36,186

No. of Consumer Interactions: 3.7 Million

Industry: CPG - Food & Beverage, Foods

Event Type: Multiple venue types

In-Store Sampling Benchmarks for Experiential Retail Marketing

This report is derived from the field staff event recaps from 8,456 activation days combined with 42,669 consumer exit interviews conducted onsite immediately after a retail experiential engagement. In-Store...

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Report Overview

Single User License: $2,995

No. of Events: 8,456

No. of Consumer Interviews: 42,669

No. of Consumer Interactions: 889,920

Industry: Cross-Industry

Event Type: Retail

Liqueur Sampling

Data for the analysis in this report were collected via field staff recap reports after 2,121 experiential event days on- and off-premise. The field staff event recap data from...

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Report Overview

Single User License: $395

No. of Events: 2,121

No. of Consumer Interviews: 12,084

No. of Consumer Interactions: 209,288

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Liqueur

Event Type: Nightlife

Personal Care Product Sampling – Experiential Benchmarks

This report is derived from the field staff event recaps from 364 activation days combined with 7,400 consumer exit interviews where a personal care product brand was sampled by...

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Report Overview

Single User License: $745

No. of Events: 364

No. of Consumer Interviews: 7,400

No. of Consumer Interactions: 1,607,510

Industry: CPG - Household & Personal Care, Personal Care, Blades and Razors, Health and Beauty, Skin Care

Event Type: Multiple venue types

Rum Sampling Events – Experiential Benchmarks

This report is derived from the field staff event recaps from 4,443 activation days combined with 12,447 consumer exit interviews where a rum brand was sampled by consumers. An...

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Report Overview

Single User License: $395

No. of Events: 4,443

No. of Consumer Interviews: 12,447

No. of Consumer Interactions: 328,998

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Rum

Event Type: Nightlife

Syndicated Event Report: Fair & Festival Sponsorship Benchmarks

What’sInside? What Others Are Saying Ongoing Support Report Contents A Clear Plan for Proving Sponsorship Success Step 1: Download the Report Get instant access to key benchmarks and insights....

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Report Overview

Single User License: $3,900

No. of Events: 6,225

No. of Consumer Interviews: 41,437

No. of Consumer Interactions: 3.67M

Industry: Cross-Industry

Event Type: Fair/Festival

Vodka Sampling Events – Experiential Benchmarks

This report is derived from the field staff event recaps from 4,116 activation days combined with 9,270 consumer exit interviews where a vodka brand was sampled by consumers. An...

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Report Overview

Single User License: $395

No. of Events: 4,166

No. of Consumer Interviews: 9,270

No. of Consumer Interactions: 391,005

Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Vodka

Event Type: Nightlife

Wine Event Sampling – Experiential Marketing Benchmarks

This report is derived from the field staff event recaps from 29,555 activation days combined with 43,470 consumer exit interviews where a wine brand was sampled by consumers. An...

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Report Overview

Single User License: $745

No. of Events: 29,555

No. of Consumer Interviews: 43,470

No. of Consumer Interactions: 2,988,480

Industry: CPG - Food & Beverage, Alcoholic Beverage

Event Type: Nightlife