Insight
Consumer Packaged Goods
Food Sampling | Cookies, Snacks, and Candies | Personal Care Products | Non-Alcoholic Beverage
Adult Beverage
Rum | Wine | Vodka | Liqueur | Bourbon & Whiskey
Venue/ Event Type
In-Store Retail Sampling
Intercept Venue Activations (e.g., commuter stations, office parks, street intercepts, etc.)
Destination Venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.)
Clicking on the individual report titles provides details including the table of contents and report extracts. All Experiential Marketing Benchmarks Reports are industry or venue specific; covering a wide range of economic, performance, impact, and return-on-investment benchmarks.
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Use Case VideosThis report is derived from the field staff event recaps from 570 activation days combined with 10,915 consumer exit interviews where a non-alcoholic beverage was sampled by consumers. An...
Single User License: $745
No. of Events: 570
No. of Consumer Interviews: 10,915
No. of Consumer Interactions: 1,583,715
Industry: CPG - Food & Beverage, Nonalcoholic Beverage, Coffee & Tea, Juice and Juice Drinks, Milk, Soft Drink, Water
Event Type: Multiple venue types
The data in this report are derived from 13,055 consumer exit interviews conducted at 1,559 wet sampling events where a Bourbon or Whiskey brand was sampled. The data from...
Single User License: $745
No. of Events: 1,559
No. of Consumer Interviews: 13,055
No. of Consumer Interactions: 273,643
Industry: CPG - Food & Beverage, Alcoholic Beverage, Bourbon, Flavored Whiskey, Rye Whiskey, Scotch, Whiskey
Event Type: Nightlife
This report is derived from the field staff event recaps from 339 activation days combined with 4,864 consumer exit interviews where a cookie, snack, or candy brand was sampled...
Single User License: $395
No. of Events: 339
No. of Consumer Interviews: 4,864
No. of Consumer Interactions: 1,486,204
Industry: CPG - Food & Beverage, Foods, Cookies, Snacks, & Candy, Candy, Cookie, Edible Cookie Doug, Ice Cream, Snacks
Event Type: Multiple venue types
The data in this report are derived from 94,066 consumer exit interviews conducted at 1,947 sponsorship events held at destination venues (e.g., Concerts, Fair/ Festivals, Sporting Events, etc.). The...
Single User License: $395
No. of Events: 1,947
No. of Consumer Interviews: 94,066
No. of Consumer Interactions: 4.4 Million
Industry: Cross-Industry
Event Type: Destinations
The data in this report is derived from 49,639 consumer exit interviews completed after an event sponsorship activation at intercept venues (e.g., commuter stations, office parks, street intercepts, etc.)....
Single User License: $395
No. of Events: 8,638
No. of Consumer Interviews: 49,639
No. of Consumer Interactions: 1,836,258
Industry: Cross-Industry
Event Type: Intercepts
The data in this report are derived from 36,186 consumer exit interviews conducted at 6,050 events (84% Wet Sampling) where a CPG Food brand was sampled. The data from...
Single User License: $2,995
No. of Events: 6,050
No. of Consumer Interviews: 36,186
No. of Consumer Interactions: 3.7 Million
Industry: CPG - Food & Beverage, Foods
Event Type: Multiple venue types
This report is derived from the field staff event recaps from 8,456 activation days combined with 42,669 consumer exit interviews conducted onsite immediately after a retail experiential engagement. In-Store...
Single User License: $2,995
No. of Events: 8,456
No. of Consumer Interviews: 42,669
No. of Consumer Interactions: 889,920
Industry: Cross-Industry
Event Type: Retail
Data for the analysis in this report were collected via field staff recap reports after 2,121 experiential event days on- and off-premise. The field staff event recap data from...
Single User License: $395
No. of Events: 2,121
No. of Consumer Interviews: 12,084
No. of Consumer Interactions: 209,288
Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Liqueur
Event Type: Nightlife
This report is derived from the field staff event recaps from 364 activation days combined with 7,400 consumer exit interviews where a personal care product brand was sampled by...
Single User License: $745
No. of Events: 364
No. of Consumer Interviews: 7,400
No. of Consumer Interactions: 1,607,510
Industry: CPG - Household & Personal Care, Personal Care, Blades and Razors, Health and Beauty, Skin Care
Event Type: Multiple venue types
This report is derived from the field staff event recaps from 4,443 activation days combined with 12,447 consumer exit interviews where a rum brand was sampled by consumers. An...
Single User License: $395
No. of Events: 4,443
No. of Consumer Interviews: 12,447
No. of Consumer Interactions: 328,998
Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Rum
Event Type: Nightlife
This report is derived from the field staff event recaps from 4,116 activation days combined with 9,270 consumer exit interviews where a vodka brand was sampled by consumers. An...
Single User License: $395
No. of Events: 4,166
No. of Consumer Interviews: 9,270
No. of Consumer Interactions: 391,005
Industry: CPG - Food & Beverage, Alcoholic Beverage, Spirits, Vodka
Event Type: Nightlife
This report is derived from the field staff event recaps from 29,555 activation days combined with 43,470 consumer exit interviews where a wine brand was sampled by consumers. An...
Single User License: $745
No. of Events: 29,555
No. of Consumer Interviews: 43,470
No. of Consumer Interactions: 2,988,480
Industry: CPG - Food & Beverage, Alcoholic Beverage
Event Type: Nightlife