Frequently Asked Questions
Empowering Your Experiential Marketing Success
How can these reports benefit me?
Our reports are designed to support your journey in experiential marketing by offering:
- Designing a Winning Marketing Campaign: Leverage historical data to plan campaigns that resonate with your target audience, ensuring a balance between event size and frequency.
- Selling Your Experiential Campaign to Stakeholders: Use benchmarks to demonstrate the value and sound reasoning behind your strategies, differentiating yourself in the competitive landscape.
- Negotiating Better Venue and Sponsorship Agreements: Armed with data, validate performance commitments and select sponsorship packages that align with your goals.
- Validating a Proposal’s Performance Promise and Budget: Assess agency plans against industry benchmarks to ensure realistic performance expectations and budget allocations.
- Managing Campaign Performance: Establish Key Performance Indicators (KPIs) informed by extensive experiential program data to monitor and evaluate your campaign’s success.
What do I receive when I purchase a report?
Each report equips you with:
- Experiential Marketing Industry/ Venue Benchmarks Report (Fully Indexed PDF): A comprehensive document detailing data collection methodologies, strategic insights, and ROI trends across various venues.
- Four (4) 30-Minute Consulting Sessions: Direct access to our expert research team to discuss findings, implementation strategies, or custom analysis based on your business needs.
- 12-Month Commercial License: Full rights to use the report’s insights within your organization for one year, with the option to extend beyond 12 months upon request.
Our team is here to ensure you get the most value from your report and can apply it effectively to your campaigns.
What industry segments are available?
Alcoholic Beverage
- Beer (Brewed Beer and Flavored Malt Beverage)
- Cider (Hard Apple Cider)
- Spirits (Bourbon, Cognac, Flavored Whiskey, Liqueur, Ready-to-Serve, Rum, Rye Whiskey, Scotch, Schnapps, Tequila, Vodka, and Whiskey)
- Wine (Bottled Wine)
Nonalcoholic Beverage
- Coffee & Tea
- Juice & Juice Drinks
- Milk
- Soft Drinks
- Water
Foods
- Bread & Bakery
- Canned Goods & Soups
- Condiments, Spices & Baking
- Dairy, Eggs & Cheese
- Frozen Foods
- Grains, Pasta & Sides
- Meat & Seafood
- Cookies, Snacks & Candy (Candy, Cookies, Edible Cookie Dough, Ice Cream, and Snacks)
Household and Personal Care
- Laundry
- Personal Care including Blades & Razors
- Health & Beauty including Skin Care
- Pet Food & Treats
- Pharmacy (OTC)
- and Tobacco/Cannabis.
Financials & Health Services
- Finance including Investment Services
- Insurance including both Health Insurance and Property & Casualty Insurance
Lifestyles, Travel & Hobbies
- Gambling including the Lottery
- Outdoor Adventures including Sporting Goods
- Subscription Clubs including Mail Order
- Travel & Tourism including Destinations & Accommodations.
Durable Goods
- Automotive including Auto Components (Tires & Rubber)
- Electronics including Light Bulbs and Television
- Household Appliances including Cooking.
Telco, Media & Entertainment
- Media Broadcasting including TV Shows
- Telecommunications including Cable/ Internet (Cable Television).
What types of venues do these reports track?
Destination Events
- Athletic Events
- Community Events
- Concerts
- Conventions/ Consumer Shows
- Fairs/ Festivals
- Sporting Events
- Trade Shows (B2B)
Intercept Events
- College/ University
- Commuter Station
- Office Park
- Retail
- Street Intercepts
Lifestyle Events
- On-Premise
- Off-Premise
What are the geographic segments?
Regions (and Subregions)
- The West (Mountain States and Pacific States)
- The Midwest (East North Central States and West North Central States)
- The South (South Atlantic States, East South-Central States, West South-Central States)
- The Northeast (New England States and Middle Atlantic States)
Subregion (and Markets/ States)
- Mountain States (Montana, Wyoming, Colorado, New Mexico, Idaho, Utah, Arizona, and Nevada)
- Pacific States (Washington, Oregon, California, Alaska, and Hawaii)
- East North Central States (Illinois, Indiana, Michigan, Ohio, and Wisconsin)
- West North Central States (Iowa, Kansas, Missouri, Minnesota, Nebraska, North Dakota, and South Dakota)
- South Atlantic States (Delaware, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia)
- East South-Central States (Alabama, Kentucky, Mississippi, and Tennessee)
- West South-Central States (Arkansas, Louisiana, Oklahoma, and Texas)
- New England States (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont)
- Middle Atlantic States (New York, New Jersey, and Pennsylvania)
Why are these reports important?
As a marketer, you’re responsible for making smart decisions that drive real results. But how do you know if your experiential marketing campaigns are actually working?
That’s where ROI modeling comes in.
Every campaign is a balance between:
- How many consumers you reach
- How deeply they are impacted
- How much you invest to make it happen
A positive ROI means your campaign is generating more value than it costs—something every marketer and stakeholder wants. But real success comes from knowing why a campaign worked (or didn’t).
These reports give you the data and insights you need to make better marketing decisions. You’ll see what’s driving success, what needs improvement, and how to set expectations that align with real-world performance.
When you have this level of clarity, you don’t just run campaigns. You build strategies that win.
Ready to Make Smarter Marketing Decisions?
Get the data-driven insights you need to improve your campaign performance, secure better sponsorship deals, and drive measurable results.
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to discuss your specific needs.