Build Your In-House Capabilities With PortMA’s Event RecapIQ
Everything your team needs to optimize campaigns, improve ROI, and make better decisions about future activation strategies.
World-leading reporting expertise – now available in-house.
The affordable alternative to external consultancy projects – use the same tools and analytical methods as the best consultancies – build the skills, confidence, and credibility of your internal team.
With initial training and support from PortMA, start collecting and reporting on ROI consistently across campaigns.
All the resources and direct, live support you need to get the campaign insights you want.
For over a decade, this capability was only available as a done-for-you solution. Now you can bring it all IN-HOUSE.
Perfect for...
Renewal Status
Renewal Status
Renewal Status
Core
$1,495
PER MONTH
BILLS QUARTERLY
(Annual Billing for 2 Months Free)
You Do It
Perfect for experienced data analysts/ research teams.
Set up and onboarding support for independent in-house measurement design, analysis, and reporting.
Everything You Need
On-call Support
Up to 4 hours/ month
if & when needed
Optional Add-Ons
Extended
$3,995
PER MONTH
BILLS QUARTERLY
(Annual Billing for 2 Months Free)
We Do It Together
Designed for the developing team of data-forward marketers.
Hands-on assistance with existing accounts with increasing self-reliance for in-house reporting.
Everything You Need
Dedicated Support
Up to 16 hours/ month
integrated with your team
Optional Add-Ons
Extended Plus
$7,475
PER MONTH
BILLS QUARTERLY
(Annual Billing for 2 Months Free)
We Do It For You
Where the in-house team has limited experience, we take the reigns.
We lead the design, execution, and delivery of your reporting strategy for a suite of campaigns.
Everything You Need
Embedded Support
Up to 40 hours/ month managing the
measurement of your campaigns
Optional Add-Ons
Get Your Team Up to Speed Quickly on the Industry’s
ROI Measurement Best Practices
How to measure ROI?
Marketing through TV and radio? – you’ve got measurement leaders Nielsen & Comscore.
Using social media or in-store? – your solutions will be found with Google Analytics, Catalina, and RetailLink.
Experiential campaigns? – your ROI measurements will come from deploying The PortMA Method through Event RecapIQ.
Now we bring this to your in-house team: PortMA’s Event RecapIQ is your team’s go-to solution for measuring and benchmarking Experiential Marketing ROI.
Global and national brands rely on The PortMA Method to allocate $millions of marketing budget. Now you can use the same method whatever your campaign budget. With Event RecapIQ, you and your team have the tools, data, training, and consulting needed to collect and report on ROI consistently across campaigns. The PortMA data dashboards help you show proof of performance, even if you don’t have your own data.
Everything You Need
- Training: One-on-one or Small Group Telephone Training Calls
- Sales: Sales Support/ RFP Response Coordination and Predictive ROI Modeling
- Audit: Review Existing Data and Reports to Make Recommendations
(Extended and Extended Plus Only)
- Surveys: Survey/ Data Collection Architecture and Design
- Dashboards: Data Dashboard Consulting/ Wireframe Development
- Analysis: Data Analysis Assistance or Completion
- Reporting: Report Development Assistance or Completion
- Briefings: Client Briefing, Presentation Support, Attendance, or Meeting Leadership
What Other Experiential Industry Professionals Say…
Why did you say The Experiential ROI Dashboard was the strongest of the five dashboards?
“It’s always the first question clients ask and sometimes the hardest to answer. This section gives an easy way to calculate, explains the numbers/calculation process, and provides helpful benchmarking (because that’s the second question clients ask).”
Who would find this Experiential ROI Measurement Toolkit the most useful in their day-to-day job?
“Account managers and business development (the people on the front lines of client questions and reporting)”
Anne Morgan
Chief Operating Officer
ITK Collective
Why did you say The Experiential ROI Dashboard was the strongest of the five dashboards?
“This has been the most significant pain point for us in figuring out how to project and measure ROI for our experiential events. Having this section built out with steps on what to measure is helpful and something you can adapt for different situations. We are trying to figure out how to measure and track against our existing work so having a streamlined and consistent way to do it with benchmarks for similar projects is beyond valuable.”
Who would find this Experiential ROI Measurement Toolkit the most useful in their day-to-day job?
“Those involved in the planning and development process of experiential events as well as those who make the decisions about elements and report on success.”
Frequently Asked Questions
All data in PortMA’s dashboard and reports were collected on-site by event staff via intercept interview or post-event through an email invitation to an online survey. Consumers were always interviewed only after their full engagement experience with the brand, so the data reflect the impact of that experience.
In addition, activation metadata (e.g., engagement counts, samples delivered, etc.) was collected by on-site staff after each day of activation.
Absolutely. We’ve developed an 8-step learning path where a short video anchors a set of tutorials walking you through how to engage the ROI dashboards and build your in-house data collection, analysis, and reporting solution.
And when you need us, a seasoned Event Analyst is on call to assist with whatever questions you have. And when you need someone to jump on the team and get the job done, your dedicated Account Manager is on retainer to get it done for you.
Yes. When you subscribe to the Experiential Marketing ROI Measurement Toolkit, you are also given a license to PortMA’s IP (Intellectual Property) to use for your commercial purposes for the length of your subscription. We only ask that you maintain the phrase “Powered by PortMA” in small font at the bottom of any resulting documents or publications.
It would be our pleasure. Use the button below to find a convenient time for you and we can walk you through the platform and answer any questions you might have.