Develop Your Strategy, Prove Your Value with RecapIQ, Toolkits, or Managed Services
Stop Guessing, Start Thriving: Your Personalized Data-Driven Solution
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Event RecapIQ
Designed for the developing team of data-forward marketers.
Hands-on assistance with new and existing accounts with increasing self-reliance for in-house reporting
$1,495
per month
Event ROI Toolkit
Perfect for experienced data analysts/ research teams.
Set up and onboarding support for independent in-house measurement design, analysis, and reporting
$8,900
Specific Industry Resource
Managed Services
When your in-house team is stretched thin or lacks expertise, we step in to provide comprehensive research services, including strategic planning, data collection, analysis, and reporting.
Contact Us
Custom Scope of Work
Choose the option that best fits your needs:
- Event RecapIQ Subscription: Your all-in-one platform for continuous data-driven insights.
- Event ROI Toolkit: A one-time download for industry-specific analysis.
- Managed Services: Let us handle everything, from data collection to actionable insights.
With PortMA, you’ll finally have the proof you need to show value and grow your business.
What Is Included
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Experiential Marketing Benchmarks
โ Consumer Targeting
โ Engagement/ Sample Volume
โ Cost per Engagement or Day
โ Awareness/ Purchase Cycle
โ Sales and Advocacy/ NPS
โ Financial ROI
PortMA Academy/ Training
โ All Training Courses
โ Full Knowledge Base
โ Use Case Tutorials
Guides and Templates
โ Supporting Academic Articles
โ Field Staff Training
โ Field Staff KPIs
โ Exit Survey Template
โ Data Analysis Tools
โ Recap Report Templates
โ Status Report Templates
Fully Outsourced Support
โ Custom Design
โ Survey Programming
โ Data Collection Support
โ Data Analysis
โ Report Development
โ Client Briefing/ Consulting
Event Recap IQ
WE DO IT WITH YOU
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Unlimited, 24/7 Online Search by Industry, Venue Type, and Market
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Unlimited, 24/7 Online Access to All Training Materials
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Unlimited, 24/7 Online Access to all Guides and Templates
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Available as an Add-on
(See Below)
Event ROI Toolkit
$4,485
PER QUARTER
How Does It Work
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RecapIQ Portal Access
Launch
Implementation
Ongoing Training
Account Management/ Support
Tools, Resources, and Guides
Commercial License w/ Attribution
Benchmark Data Updates
Billing
Plus-Up Opportunities
Event Recap IQ
WE DO IT WITH YOU
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Immediately After Purchase
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In-Depth Assessment to Identify Where to Start
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Tailored, Live Onboarding
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Solo, One-on-One, and Small Group Video, Extensive Knowledge Base, Bi-Weekly Mastermind Webinars
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Account Manager: Bi-Weekly Calls Plus On-Call Support From a Dedicated Account Manager
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Online
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Subscription-Based Enterprise Commercial License
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Quarterly; Benchmarking Database Updated Quarterly
Monthly-to-Month Subscription
$145
Per Additional Seat
Event ROI Toolkit
$4,485
PER QUARTER
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In-Depth Assessment to Identify Where to Start
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Tailored, Live Onboarding
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Live Enterprise-Wide Support by Appointment for 30 days
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Download
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Perpetual Enterprise Commercial License
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Publication Date; Snapshot at the Time of Publication. Most Reports Updated Annually
One-Time Purchase
$44,500
Annual Subscription: All Current and Future Reports
Managed Services
$4,485
PER QUARTER
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Not ๏ปฟIncluded
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Campaign Specific Measurement Design
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Campaign Specific Launch Discussions
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Dedicated, Campaign Specific, Account Manager
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Quarterly; Updated Quarterly and Available for the Industries and Venue Types Linked to the Campaign(s) Being Supported
Invoiced
$90,000
Annual Retainer
Across-Campaigns
RecapIQ and ROI Toolkit Add-Ons
Add-Ons
โ Custom Survey Design (up to 12 questions)
$400 per survey
โ Full Data Collection Support
$1,275 per month
โ Analysis and Reporting: Status/ Flash Report
$1,600 per report
โ Analysis and Reporting: Full Recap Report
$4,800 per report
โ Client Briefings
$1,250 per briefing
โ In-Person Leadership/ Support
$3,100 per day
โ Full Retainer
$7,500 per month
What Other Industry Professionals Have to Sayโฆ
โThe team at PortMA bring a lot to the table – category experience, a true sense of partnership, and an inherent curiosity that pushes us (gently) to do better. But what really sets the team apart are their unwavering ability to translate all of that into actionable insights. Itโs rewarding, productive, and yes fun to partner with a team that can help you understand not just the โwhat,โ but the โso whatโ of custom research. It has helped us and countless partners get better, faster.โ
Chris Bonacci, VP of Marketing
Ethos Marketing and Design
“ROI is always the first question clients ask and sometimes the hardest to answer. This solution gives an easy way to calculate, explains the numbers, and provides helpful comparison points (because thatโs the second question clients ask). Account managers and business development (the people on the front lines of client questions and reporting) would find this most useful.โ
Anne Morgan, Chief Operating Officer
ITK Collective
โThey call themselves market researchers, but theyโre more marketers who are really good at research and data analytics.โ
Glenn Rudberg, Co-Founder, Board of Directors
Ethos | VONT
“Great communication, always prompt with timeliness, super helpful + knowledgeable, information/data provided is clear and concise and the team is always willing to walk through it with you!โ
Alexandra Eischen, Connections Planning Specialist
fairlife, LLC
โPortMA understands how to analyze the true value of experiential marketing.โ
AlโขMatt Sincaglia, VP, Strategy & Analytics
RedPeg Marketing
โSince our agency opened for business back in 2008, weโve understood how important it is to measure the effectiveness of our programs โ thatโs why weโve turned to PortMA.โ
Jeff Snyder, Chief Inspiration Officer
Inspira Marketing Group
โYou are in great hands when working with the team at PortMA.โ
Lisa Krutiak, Director, Marketing Research and Measurement
Havas (DBA Annex EXP)
โFiguring out how to project and measure ROI for our experiential events has been the most significant pain point for us. We are trying to figure out how to measure and track against our existing work so having a streamlined and consistent way to do it with benchmarks is beyond valuable.โ
Ashely, Account Manager
Sports & Entertainment Agency
โThe PortMA team does a great job at communicating what is important for data collection, evaluating that data, & how it can be presented to a client.โ
Chris Dixon, Activation Project Manager
Feld Entertainment, Inc.
Frequently Asked Questions
All data in PortMA’s dashboard and reports were collected on-site by event staff via intercept interview or post-event through an email invitation to an online survey. Consumers were always interviewed only after their full engagement experience with the brand, so the data reflect the impact of that experience.
In addition, activation metadata (e.g., engagement counts, samples delivered, etc.) was collected by on-site staff after each day of activation.
Absolutely. We’ve developed an 8-step learning path where a short video anchors a set of tutorials walking you through how to engage the ROI dashboards and build your in-house data collection, analysis, and reporting solution.
And when you need us, a seasoned Event Analyst is on call to assist with whatever questions you have. And when you need someone to jump on the team and get the job done, your dedicated Account Manager is on retainer to get it done for you.
Yes. When you subscribe to the Experiential Marketing ROI Measurement Toolkit, you are also given a license to PortMA’s IP (Intellectual Property) to use for your commercial purposes for the length of your subscription. We only ask that you maintain the phrase u0022Powered by PortMAu0022 in small font at the bottom of any resulting documents or publications.
It would be our pleasure. Use the button below to find a convenient time for you and we can walk you through the platform and answer any questions you might have.