CPG Foods: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

PortMA’s CPG Food category includes Bread & Bakery; Canned Goods & Soups; Condiments, Spices & Baking; Dairy, Eggs & Cheese; Frozen Foods; Grains, Pasta & Sides; Meat & Seafood; Cookies, Snacks & Candy (i.e., Candy, Cookies, Edible Cookie Dough, Ice Cream, and Snacks)

This data in this report is derived from 6,050 activation days where a food brand was sampled (96% Wet Sampling). Approximately 3 million consumers were engaged over this activation period across the United States at a variety of venue/ event activation types. A total of 36,592 consumer exit interviews were completed and merged to field staff event recap reporting.

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At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.

Data In This Report

  • 6,050 Total Event Days
  • 36,592 Total Exit Interviews
  • 3 Million Live Consumer Interactions

This particular report represents activations where Food brands were sampled at Destination and Intercept Events.  PortMA’s Food category includes sampling of Bread & Bakery; Canned Goods & Soups; Condiments, Spices & Baking; Dairy, Eggs & Cheese; Frozen Foods; Grains, Pasta & Sides; Meat & Seafood; Cookies, Snacks & Candy (Candy, Cookies, Edible Cookie Dough, Ice Cream, and Snacks)

REACH

Table of Contents

Index of Tables
Introduction to This Report
Using Benchmarks to Build Best-in-Class Experiential Marketing Campaigns
Experiential Measurement Best Practices – The Theory
Metrics And Definitions For This Report
Event Marketing Reach
Event Marketing Impact
Event Marketing Return-on-Investment
Appendix
Sample Screen Shots (Click to Expand)

INSIGHT

What You'll Receive

Comprehensive PDF Report Document

All data tables in PowerPoint format (for easy copy/paste)

12-month IP License to use PortMA’s Intellectual Property in support of your work with your own clients.

Direct access to a dedicated Account Manager for any consulting, training, or ad-hoc support needs

1-page Executive Summary for internal circulation

Contents of Report

Detailed instruction on how to use Benchmarks to build stronger experiential campaigns using evidence-based strategy

12 Consumer targeting data tables defining consumer awareness, demographic profile, and parent status benchmarks

11 efficiency data tables defining budget and engagement benchmarks

Experiential Measurement best practices road maps

5 ROI benchmarking tables segmented by a variety of industry and activation strategies

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