FEAT. USE CASE VIDEOS for Experiential Analytics
Welcome to PortMA Academy! PortMA Academy features Experiential Analytics training videos and tutorials to help you clearly communicate the reach, impact, and return-on-investment.
You crafted a hard-working experiential program. We’re here to help you prove it.
Experiential Marketing Measurement Crash Course
Video Length: 8 minutes 33 seconds
Start here! This 8-minute video will give you an overview of the PortMA Measurement and Benchmarking strategy for experiential analytics. You’ll find this video will give you some context for the other videos and, really, PortMA’s overall approach to measurement.
Benchmarking Experiential Budgets for a Competitive Advantage and Fair Pricing
Using Impact Benchmarks to Develop Stronger Activation Strategies and Better Venue Selection
We hope you have the opportunity to review each of these experiential marketing videos. We recommend viewing them in order because each one works to build on the ideas presented in the one before. The first video provides an overview of the data collection and measurement process. This video, video “zero” or “Crash Course,” will provide you with the detailed methodology on how the data was collected in the benchmarks presented in subsequent videos.
If you ever find yourself stuck or with a question, you are welcome to contact us directly. We’d be more than happy to answer your questions.