Destination Venues: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

PortMA’s Destination Events venue/ event type classification includes Athletic Events, Community Events, Concerts, Convention/ Consumer Shows, Fair/ Festivals, Sporting Events, and B2B Trade Shows.

The data in this report are derived from 4,118 activation days at destination events across the United States. A total of 97,014 consumer exit interviews were completed at these events. These data were supplemented with field staff recap reports and analyzed to develop these experiential marketing benchmarks.

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At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.

Data In This Report

  • 4,118 Total Event Days
  • 97,014 Total Exit Interviews
  • 6 Million Live Consumer Interactions

This particular report represents activations where brands were activated at Destination Events.  PortMA’s Destination Events venue/ event type classification includes Athletic Events, Community Events, Concerts, Convention/ Consumer Shows, Fair/ Festivals, Sporting Events, and B2B Trade Shows.

REACH

Table of Contents

Index of Tables
Introduction to This Report
Using Benchmarks to Build Best-in-Class Experiential Marketing Campaigns
Experiential Measurement Best Practices – The Theory
Metrics And Definitions For This Report
Event Marketing Reach
Event Marketing Impact
Event Marketing Return-on-Investment
Appendix
Sample Screen Shots (Click to Expand)

INSIGHT

What You'll Receive

Comprehensive PDF Report Document

All data tables in PowerPoint format (for easy copy/paste)

12-month IP License to use PortMA’s Intellectual Property in support of your work with your own clients.

Direct access to a dedicated Account Manager for any consulting, training, or ad-hoc support needs

1-page Executive Summary for internal circulation

Contents of Report

Detailed instruction on how to use Benchmarks to build stronger experiential campaigns using evidence-based strategy

12 Consumer targeting data tables defining consumer awareness, demographic profile, and parent status benchmarks

11 efficiency data tables defining budget and engagement benchmarks

Experiential Measurement best practices road maps

5 ROI benchmarking tables segmented by a variety of industry and activation strategies

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