In-store/Retail is defined as an intercept event that included any parking lot or in-store activation including malls and farmers markets (excluding any alcohol beverage activations).
The data in this report is derived from PortMA’s experiential marketing evaluation research for retail activations where approximately a million samples were distributed across 8,583 event days (992 event days did not include sampling).
Data were collected across multiple campaigns during retail activations across the United States and includes both direct consumer interviews and information provided via field staff event recap reports.Immediate Report Benefits Purchase Package Details Report Screenshots
At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across almost 75k event days and 18 million consumer interactions.
Data In This Report
- 9,575 Total Event Days
- 43,022 Total Exit Interviews
- 14 Million Live Consumer Interactions
This particular report represents activations where brands were activated at In-store/Retail activations. For the purposes of this report, PortMA defined In-store/Retail as an Intercept event that included any parking lot or in-store activation including malls and farmers markets (excluding any alcohol beverage activations).