PortMA defines Intercept Venue as experiential activations at College/ Universities, Commuter Stations, Office Parks, Retail locations, and Street intercepts.
The data in this report is derived from data collected from field staff event recap reports for 10,414 event days reaching approximately 6 million consumers. These event recap reports were supplemented with 50,000 consumer interviews collected onsite.Immediate Report Benefits Purchase Package Details Report Screenshots
At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.
Data In This Report
- 10,414 Total Event Days
- 50,000 Total Exit Interviews
- 6 Million Live Consumer Interactions
This particular report represents activations where brands were activated at Intercept Events. PortMA’s Intercept Events venue/ event type classification includes College/ Universities, Commuter Stations, Office Parks, Retail, and Street Intercepts.