This report experiential marketing activations where Liqueur brands were sampled at On- and Off-Premise activations. A total of 97,000 samples were distributed.
Data for the analysis in this report was collected via field staff recap reports after 2,121 experiential event days on- and off-premise. In addition, a total of 12,084 consumer exit interviews were collected onsite.Immediate Report Benefits Purchase Package Details Report Screenshots
At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.
Data In This Report
- 2,121 Total Event Days
- 12,084 Total Exit Interviews
- 122,000 Live Consumer Interactions
This particular report represents activations where Liqueur brands were sampled at On- and Off-Premise activations.