PortMA’s Non-Alcoholic Beverage category includes the sampling of Coffee & Tea, Juice & Juice Drinks, Milk, Soft Drinks, and Water brands.
This report is derived from the field staff event recaps and exit interviews (i.e., 11,398 interviews) from 570 experiential marketing activations where approximately 2 million wet and dry samples were distributed.Immediate Report Benefits Purchase Package Details Report Screenshots
At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.
Data In This Report
- 570 Total Event Days
- 11,398 Total Exit Interviews
- 2 Million Live Consumer Interactions
This particular report represents activations where Non-Alcoholic Beverage brands were sampled at Destination and Intercept activations. PortMA’s Non-Alcoholic Beverage category includes the sampling of Coffee & Tea, Juice & Juice Drinks, Milk, Soft Drinks, and Water.