PortMA’s Personal Care Products category includes wet and dry sampling of Blades & Razors, Health & Beauty and Skin Care products.
This report is based on 7,404 consumer exit interviews collected at 364 experiential marketing activations where consumers were engaged around the brand benefits of personal care products (i.e., Blades & Razors, Health & Beauty, and Skin Care products). Event staff submitted event recap reports after each day of activations. This data was aggregated and combined with the exit interviews for the analysis in this report.Immediate Report Benefits Purchase Package Details Report Screenshots
At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.
Data In This Report
- 364 Total Event Days
- 7,404 Total Exit Interviews
- 2 Million Live Consumer Interactions
This particular report represents activations where Personal Care products brands were wet and dry sampled at Destination and Intercept activations. PortMA’s Personal Care Products category includes wet and dry sampling of Blades & Razors, Health & Beauty and Skin Care products.