The data for this report represents experiential marketing activations where Rum brands were sampled at On- and Off-Premise events.
This report includes data from 4,443 activations and 12,447 consumer exit interviews. Activations focused on Texas markets and east with the greatest concentration of activations in Florida, Maryland, and Louisana.Immediate Report Benefits Purchase Package Details Report Screenshots
At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.
Data In This Report
- 4,443 Total Event Days
- 12,447 Total Exit Interviews
- 194,000 Live Consumer Interactions
This particular report represents activations where Rum brands were sampled at On- and Off-Premise activations.