This report represents activations where Vodka brands were sampled at On- and Off-Premise activations.
Approximately 339,000 wet samples were distributed to 271,000 consumers at 4,166 experiential activation days. The field staff recap reports from these activations along with 14,110 consumer exit interviews collected onsite were used as the base for the analysis in this report.Immediate Report Benefits Purchase Package Details Report Screenshots
At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.
Data In This Report
- 4,166 Total Event Days
- 14,110 Total Exit Interviews
- 271,000 Live Consumer Interactions
This particular report represents activations where Vodka brands were sampled at On- and Off-Premise activations.