Wine Sampling: Experiential Marketing Benchmarks (Reach, Impact, and ROI)

This report represents activations where Bottled Wine brands were sampled at On- and Off-Premise activations.

Upwards of 2 million wet samples were distributed to 661,000 consumers at just under 30,000 experiential sampling events on- and off-premise. The data collected from field staff after each event along with 43,470 consumer exit interviews make up the data used for analysis in this report.

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At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.

Data In This Report

  • 29,555 Total Event Days
  • 43,470 Total Exit Interviews
  • 661,000 Live Consumer Interactions

This particular report represents activations where Bottled Wine brands were sampled at On- and Off-Premise activations.

REACH

Table of Contents

Index of Tables
Introduction to This Report
Using Benchmarks to Build Best-in-Class Experiential Marketing Campaigns
Experiential Measurement Best Practices – The Theory
Metrics And Definitions For This Report
Event Marketing Reach
Event Marketing Impact
Event Marketing Return-on-Investment
Appendix
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INSIGHT

What You'll Receive

Comprehensive PDF Report Document

All data tables in PowerPoint format (for easy copy/paste)

12-month IP License to use PortMA’s Intellectual Property in support of your work with your own clients.

Direct access to a dedicated Account Manager for any consulting, training, or ad-hoc support needs

1-page Executive Summary for internal circulation

Contents of Report

Detailed instruction on how to use Benchmarks to build stronger experiential campaigns using evidence-based strategy

12 Consumer targeting data tables defining consumer awareness, demographic profile, and parent status benchmarks

11 efficiency data tables defining budget and engagement benchmarks

Experiential Measurement best practices road maps

5 ROI benchmarking tables segmented by a variety of industry and activation strategies

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