This report represents activations where Bottled Wine brands were sampled at On- and Off-Premise activations.
Upwards of 2 million wet samples were distributed to 661,000 consumers at just under 30,000 experiential sampling events on- and off-premise. The data collected from field staff after each event along with 43,470 consumer exit interviews make up the data used for analysis in this report.Immediate Report Benefits Purchase Package Details Report Screenshots
At the time of this publication, PortMA’s Experiential Benchmarking database contains over $87.4 million (USD) spent on experiential brand marketing across 74,990 event days and 17,706,070 consumer interactions.
Data In This Report
- 29,555 Total Event Days
- 43,470 Total Exit Interviews
- 661,000 Live Consumer Interactions
This particular report represents activations where Bottled Wine brands were sampled at On- and Off-Premise activations.