Podcast Episodes

Picking up where our previous blog post left off, we continue our discussion with Brad Wirz, cofounder of Encore Worldwide. We take a deep dive into how data has...

With a great product and some exciting ideas for promotion, you’re unstoppable, right? We beg to differ. Successful event marketing and business building begin with having a marketing strategy....

Collecting impression data cleanly and consistently for many experiential marketers is almost impossible.  How can multiple teams gather something as abstract as “onsite impressions” reliably? Calculating accurate mobile impressions...

How do I translate impression counts into a legitimate dollar value of experiential marketing impressions? All of those impression categories (i.e., Mobile, Onsite, and Word-of-Mouth) counted methodically and reliably...

What are your dinner plans for today? If you think that this is an odd question for a blog about experiential marketing, you could be right. However, this time...

Our last two blogs swerved away from data a little, but this time, we’re back to the numbers. Specifically, we want to take a look at experiential marketing campaigns...

Part One of this blog focused on working with brand ambassadors to reach consumers for adult beverage marketing. In Part Two, we’ll look at a few more examples of...

How do you make the most of a convention? Sometimes, the secret is to arrive early and take advantage of so-called trade days or – in the case of...

Part One of this blog highlighted some of the most exciting consumer technologies being developed right now. In Part Two, we examine what it all means for experiential marketers...

If you’ve followed our blog for a little while, you may have noticed that the last few installments looked at consumer technology and what it means for experiential marketing...

Consumer technology sets trends beyond buying patterns. As market researchers and experiential marketers, we can gain unparalleled insights from these shows. That is why any professional in the field...

In our previous post, we discussed the different types of data that are integral to data analytics as well as developing better insights for your business. Whether you’re a...

Data is now an integral part of making sure you stay on top of how your business is performing. Despite being a fairly new area of study in the...

I’d like to share with you something that really gets to the heart of PortMA’s methodology when tasked with the challenge of measuring experiential marketing. There is a core...

Last time, we introduced the idea that there were three questions that are fundamental to measuring experiential marketing. The first question is, “How often am I reaching the right...

In our last two posts, we talked about two of three questions that we believe are the foundations of measuring experiential marketing.  First, we make sure we are reaching...

When you’re analyzing experiential marketing field data, it’s common to break down the information you receive into different metrics to gain the best possible insights. Dividing different categories of...

In Part One of this blog, we showed the importance of breaking experiential marketing data down into day-to-day detail. Doing this helps identify problem areas as well as best...

How does your brand make money from marketing? It’s impossible to overstate the importance of connecting return-on-investment (ROI) to your marketing strategy. In fact, we could go as far...

Building and encouraging customer loyalty are undoubtedly important to the health of your brand. But how do you measure whether your loyalty marketing campaigns have the desired effect? In...