Our Work
Our hope is that these case studies provide you with examples that help you decide how best to measure your own marketing efforts.
PortMA’s case studies reference a cross-section of our work and are updated on a continuous basis.
Let us know if you don’t find a case study related to your individual situation. We’ve completed hundreds of studies and would be happy to provide a relevant sample of our work.
Experiential Marketing
Event Sponsorship Impact: Travel and Tourism
Turn real-world interactions into measurable business impact, see how immersive event experiences shifted perception, drove intent, and delivered proven ROI.
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On-Premise Sampling ROI: Adult Beverage
Convert trial into traction, discover how a national sampling program reshaped brand perception, unlocked new customer acquisition, and delivered scalable, data-backed ROI.
Retail Sampling ROI: CPG Ready-to-Serve Meal
Turn in-store moments into measurable growth, see how optimized retail sampling drove higher conversion, real-time performance gains, and scalable ROI across markets.
Consumer Segmentation/ Message Testing
Advertising Effectiveness: Organic Coffee
Eliminate guesswork in your media strategy, learn how targeted research and message validation accelerated campaign performance and maximized advertising ROI from day one.
Message Testing: Insurance/ Finance
Move beyond one-size-fits-all messaging. Learn how consumer segmentation and message testing uncovered regional differences in what drives conversion and how tailored messaging improved lead quality across markets. See how aligning the right message to the right audience helped stabilize performance and drive renewed growth in conversion rates.
Consumer Segmentation: Travel Booking
Expand beyond digital-only strategies with a data-driven experiential approach. See how a travel brand leveraged consumer segmentation to identify high-value business travelers, optimize in-market activations, and significantly improve ROI. By focusing on the right audience in the right environments, the campaign delivered stronger engagement, more qualified sign-ups, and measurable business impact.
B2C Naming Strategy and Brand Positioning: Higher Education Case Study
Make confident branding decisions before going to market. Discover how a data-driven approach to naming and positioning helped a higher education institution identify the message that resonates most and drives real enrollment intent. By combining segmentation, quantitative validation, and qualitative insights, the brand aligned its messaging with what prospective students actually value, reducing risk and accelerating growth.
B2C Brand Positioning/ Audience Segmentation: Higher Education Case Study
Break through with sharper positioning. See how PortMA helped a university identify what prospective families value most, uncover the messages that drive consideration, and refine its marketing strategy to compete more effectively. By aligning brand positioning with real decision drivers, the institution increased awareness, strengthened perception, and improved enrollment momentum.
Want to learn more about the research we do? Contact our expert team at PortMA today!