Measuring with Stakeholders in Mind
Consider the people you’re reporting to and the decisions they need to make.
Insights Are Relative.
Relative to the decisions people have to make. And your reporting will be insightful when you are able to match the right data with the right people in the event marketing ecosystem.
You’ll find there are three types of stakeholders who are looking for insights from your event marketing reports.Schedule a Call
Each of these stakeholder types in the event marketing ecosystem relies on you to deliver the information they need to make the right decisions next time.
PortMA understands this world and how to craft, lead, and deliver on an event marketing measurement and reporting process to deliver against these needs.