Download this Free Spreadsheet Tool
CALCULATE THE DOLLAR VALUE OF EVENT IMPRESSIONS
PortMA Impression Counting and Valuation Worksheet
Download this spreadsheet and complete the fields for your campaign to get a clear count of your activation impressions translated into a dollar value.
Easy-to-follow instructions guide you through entering 9 unique fields for your individual or collective activations. The impression count and valuation then automatically updates with the true dollar value of your event impressions.
1st Edition | Format: MS Excel Workbook
License: Free to use for commercial purposes so long as PortMA attribution is maintained.
Calculate and Value Five Types of Experiential Impressions
This tool has been designed to assist with the value calculation for five impression types: Mobile Impressions, Event Impressions, Viral Word-of-Mouth, Organic Media, and Paid Media.
Use Ad Value Equilavance (AVE) Modeling Techniques to Determine the Value of Your Event Impressions.
Enter 9 Custom Fields
We’ve identified the nine custom fields and provided step-by-step instructions, including sample data.
- Industry Category (Drop-Down)
- Miles Driven
- Event Attendance Count
- Event Set Placement (Drop-Down)
- Consumer Engagement Count
- Percent Recommend Intent
- Organic Media Impressions
- Paid Media Impressions
- Typical CPM (AVE)
The Dollar Valuation Automatically Updates
We’ve outlined each of the mathematical steps so the algorithm is clear and easily explained to your clients or management.
You’ll be deploying the methods used by dozens of established experiential marketing agencies and hundreds of top-shelf brands.