Tag - consumer behavior

How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact

How to Include Word Of Mouth Impressions (S1-E000-03)

Calculating Accurate Mobile Impressions (S1-E000-01)

Good Deeds Pay and Word of Mouth Spreads Quickly

Events Engagement: What is the Target Reach Rate Really Showing?

For Better or for Worse: Comparison in Experiential Marketing Research

How to Measure Product Trials

How to Do a Focus Group at your Next Event (and Why)

Brand Perception and Influence Starts Early – Lasts Forever!

How to use In-Depth Interviews to Discover Consumer Preference

How Has the Internet Changed Marketing Research?

How Many Samples per Hour?

What Exactly is Brand Advocacy in Experiential Marketing?

Know Your Customers or Kiss Them Goodbye

Measuring Event Impact Through Post-Event Surveys

Collecting Consumer Insights with Experiential

Why 'Actual Purchase' Is The Wrong Event Marketing Metric

Making the Stretch With Survey Data Collection

Event Marketing ROI Versus Predicting Event Marketing ROI

Surveying the Target Consumer: How Many is Enough?

The Ultimate Event Recap Template

At the Intersection of Qualitative and Quantitative Research

How Last Year's Data Collection Informs Strategy

Measuring a Sales Funnel

Building Communication Strategies that Drive Behavioral Change

The Importance of Post-Event Research

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 5 of 5)

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 4 of 5)

Recap Reporting, Brand Strategy, and Event Marketing Measurement (Part 3 of 5)

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