Tag - data collection

How to Guarantee Your Experiential Recap Report is Actionable

Reliable Data Collection for Live Events

Leveraging the Power of Purchase Intent (Part 2)

Leveraging the Power of Purchase Intent (Part 1)

The Ultimate Onsite Event Survey Template

Unlocking Engagement: The Secret to Measuring Event Marketing Interactions

How Event Marketing Data Collection Efforts Can Make or Break Your Study

How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact

Calculating Accurate Mobile Impressions (S1-E000-01)

Aha Moments: Rewarding for Clients and Researchers Alike

The Key to Collecting Consistent Field Staff Data

Taking A Comprehensive Approach to Measurement

Events Engagement: What is the Target Reach Rate Really Showing?

For Better or for Worse: Comparison in Experiential Marketing Research

Event Marketing Field Staff Metrics That Are Out of the Box

Using Surveys to Measure Experiential Marketing Campaigns

In Marketing Is There Such a Thing as too Much Data?

Validity and Integrity of Data is Paramount.

How Has the Internet Changed Marketing Research?

The Rhyme and Reason to Filling the Focus Group

What You Need to Collect to Run PortMA’s ROI Model

What is an Event Marketing Impression?

Measuring Event Impact Through Post-Event Surveys

Data Cleaning in Event Marketing

Collecting Consumer Insights with Experiential

Focus Group Recruiting Tips and Event Marketing

Event Marketing Data Collection Can Make You or Break You

Event Marketing Data Collection and Materials Management

Treating Likert Scales in Event Marketing Research

Multi-brand Surveys in Event Marketing Data Collection

Contingency Planning in Experiential Marketing

Ensuring Data Integrity – Part Two

Equipping Experiential Marketing Event Staff With Measurement Tools

Gathering Experiential Marketing Intelligence That Makes You Competitive

Collecting Clean and Quality Event Marketing Data

Point A to Point B in Event Marketing Measurement

Dealing With Survey Length in Event Marketing

Gathering Consumer Feedback at Events

Discovering Consumer Attitudes Can Identify Prospective Customers

Best Practices for Event Research Methodology (Part 1)

Survey Participants Playing Hopscotch

Quick Guidelines for Making Your Survey Design Cleaner

On the Road Again With Survey Ethnographers

The Path to Good Event Measurement

With Great Market Research Data Comes Great Responsibility

Getting Some Help with Panel Research

What Venue Type is Best for your Sampling Program?

Ensuring Data Integrity (Part 1)

The Jack Phillips Method to Measuring Meetings and Events (An Introduction)

Open-Ended Responses: Tell Me What You Think

Reviewing Past Research: What Didn't Work Last Time?

Marrying Your Survey Data Collection Sources

Making the Stretch With Survey Data Collection

How to Deal With Limited Demographics in Your Sample

Judging the Relevance of Survey Results

Tactical Versus Strategic Data and Reporting

At the Intersection of Qualitative and Quantitative Research

How Last Year's Data Collection Informs Strategy

Defining a Market in Experiential Measurement

Ways to Streamline Data Collection Training

Turning Bad News Into an Opportunity

The Importance of Post-Event Research

Methodology Brief Development

Monitoring Data Collection for Accuracy

+ 56 Articles

Show Remaining Articles