Tag - event marketing

How to Guarantee Your Experiential Recap Report is Actionable

Reliable Data Collection for Live Events

Maximizing Reach Efficiency in Experiential Marketing

Projecting Performance: Experiential Marketing Run-Rate

Decoding Age Distribution in Experiential Marketing

How Event Marketing Data Collection Efforts Can Make or Break Your Study

How Consumer Survey Data Can Help Inform Sampling Strategy To Improve Program Impact

How to Include Word Of Mouth Impressions (S1-E000-03)

Calculating Accurate Mobile Impressions (S1-E000-01)

Onsite Impression Counting Methods (S1-E000-02)

Mean, Median, and Mode: Are they Actionable in Research?

Granularity in Benchmarks for Event Marketing

How to Clean Your Event Marketing Data

The Value of Top-Line Event Marketing Recap Reporting

The Key to Collecting Consistent Field Staff Data

Taking A Comprehensive Approach to Measurement

Couponing at an Experiential Marketing Event

The Purpose Behind Consumer Targeting in Event Marketing

Events Engagement: What is the Target Reach Rate Really Showing?

For Better or for Worse: Comparison in Experiential Marketing Research

Event Marketing Field Staff Metrics That Are Out of the Box

How to Do a Focus Group at your Next Event (and Why)

Event Sampling and Purchase Intent Metric Improvement

Event Marketing Insights May Come Down to the Finest Detail

How Has the Internet Changed Marketing Research?

How Many Samples per Hour?

Two Event Marketing Measurement Ideas to Consider

How do Event Marketing and Community Engagement Relate?

Event Marketing ROI Measurement Model and Benchmarks

Event Marketing ROI Measurement Model and Benchmarks (Article 1 of 2)

What is an Event Marketing Impression?

Data Cleaning in Event Marketing

Focus Group Recruiting Tips and Event Marketing

Event Marketing Performance: How to Report It

Event Marketing Data Collection Can Make You or Break You

What to Ask in Event Marketing Post-event Surveys

Collecting Event Marketing Data in Many Markets

Scheduling In-depth Interviews for Market Research

Framing Event Marketing Value for Client and Brand Teams

Event Marketing and Venue Selection

Event Marketing Data Collection and Materials Management

Event Marketing and Innovative Consumer Touch Points

Event Marketing Consumer and the Purchase Cycle

Treating Likert Scales in Event Marketing Research

Event Marketing and Customer Lifetime Value

Assessing On-site Sales from your Event Marketing

Going for Deep Segmentation in Spirits Event Marketing

Auditing Sampling Staff in Event Marketing

How to Launch an Event Measurement Effort

Gathering Consumer Feedback at Events

Best Practices for Event Research Methodology (Part 2)

Why Should You Outsource Your Event Measurement?

The Path to Good Event Measurement

Six Things You Can Do In Event Marketing to Increase Response

Building an Agency by Doing Good Work at a Fair Price

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